One Year Later: Understanding Amazon’s Impact on Whole Foods

June 21, 2018 / by Dave Heinzinger

The biggest grocery news of 2017 broke on June 16, 2017, when e-commerce juggernaut Amazon agreed to purchase natural-leaning grocer Whole Foods for $13.7 billion. Since taking control in late August 2017, Amazon’s impact has been felt in a variety of ways — from the addition of lockers for in-store pickup of online purchases, to the juxtaposition of Amazon’s own tech products on sale next to the milk, eggs and produce.

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Where do Vegetarian-Leaning Consumers Shop for Groceries?

June 5, 2018 / by Dave Heinzinger

The plant-based meat alternative is a growing category at grocery, with major chains like Kroger now carrying products like Beyond Meat right next to the traditional burgers and chops.

As vegetarianism becomes more common than ever before, and large grocery chains adapt to meet this need, we wondered: Which grocery stores are successfully attracting buyers of plant-based meat alternatives today?

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inMarket Featured on Good Morning America! 

March 16, 2018 / by Dave Heinzinger

Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.

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Toys “R” Us, Nine West Troubles Validate Predictive Location Data

January 25, 2018 / by Dave Heinzinger

Times are hard for many legacy brick-and-mortar retailers, as ecommerce and mobile-first consumer behavior have changed the rules of the game seemingly overnight.

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How Long Do New Year's Resolutions Last? 

January 22, 2018 / by Dave Heinzinger

Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”

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CES 2018 Recap

January 15, 2018 / by Dave Heinzinger

CES has become an annual tradition to kickstart the new year with a heavy dose of high tech excitement. As leaders in the future of digital media and its impact on offline shopping, we showcased in C-Space at the Aria alongside some of the world’s top brands.

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Headed to CES? Let's Meet Up! 

January 4, 2018 / by Dave Heinzinger

inMarket is exhibiting at CES  next week  and we'd love to update you on what's new in location and how we can help you dramatically increase the performance of your campaigns.  
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Location Data Proves Predictive as Challenges Mount at Toys R Us

December 22, 2017 / by Dave Heinzinger

Toys R Us, which filed for bankruptcy in September, is reportedly considering the closure of 200 stores across the U.S., according to Bloomberg.  

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Lidl Halts Expansion Plans in NJ

December 11, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, retail, foot traffic, grocery, lidl

Multiple outlets are reporting that German-based grocer Lidl has halted expansion plans in New Jersey. The news comes on the heels of inMarket’s Lidl Report Card, which identified decreasing foot traffic at the chain after its U.S. debut in June 2017.

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The Best (and Worst) Days for Holiday Shopping, According to Location Data 

November 21, 2017 / by Dave Heinzinger

Looking to avoid the crowds this holiday season? December 13 appears to be your best bet, according to our new Holiday Foot Traffic Report (available at

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