inMarket Featured on Good Morning America! 

March 16, 2018 / by Dave Heinzinger

Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.

This week, our Late Night Dining inSights Report Card was featured on Good Morning America, as Michael Strahan and company counted down the top 5. In this report, we ranked America’s restaurant chains based on highest percentage of foot traffic visiting between 12am-4am. Watch the full segment here

You can download the full report over at To learn where your restaurant ranks on the list, contact us anytime!

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Toys “R” Us, Nine West Troubles Validate Predictive Location Data

January 25, 2018 / by Dave Heinzinger

Times are hard for many legacy brick-and-mortar retailers, as ecommerce and mobile-first consumer behavior have changed the rules of the game seemingly overnight.



For Toys “R” Us, a 70-year-old company, the reality has been bankruptcy leading to the closure of 182 stores to stay afloat. For Nine West, Bloomberg reports that a bankruptcy filing is in the works, as the company looks to restructure almost $1.5BN in debt.

Though they’re in very different categories, Toys “R” Us and Nine West do have one thing in common: Low customer loyalty, according to inMarket’s most recent loyalty report for non-grocery retail.

In a story with CNBC, inMarket predicted that Nine West -- which ranked last for customer loyalty -- would likely be next to shutter stores. Toys “R” Us checked in with the 3rd-lowest loyalty score on the list. Given the news this week, both retailers are case examples of the power of inMarket’s location data to predict market and retail trends.

To read the full inMarket Loyalty Report, download the full PDF at To learn more about inMarket’s loyalty rankings or to find out which retailers might be next, please contact us anytime.

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How Long Do New Year's Resolutions Last? 

January 22, 2018 / by Dave Heinzinger

Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”

Resolutions like this are as common as snowflakes this time of year, but do they stick and become permanent fixtures in our lives? Or do they simply melt away? We decided to review foot traffic data from inMarket’s mobile audience of over 50 million consumers (via direct SDK connections) to answer the question: Just how long do New Year’s resolutions last?




To learn more, head on over to and download the full report.

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CES 2018 Recap

January 15, 2018 / by Dave Heinzinger

CES has become an annual tradition to kickstart the new year with a heavy dose of high tech excitement. As leaders in the future of digital media and its impact on offline shopping, we showcased in C-Space at the Aria alongside some of the world’s top brands.

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On the main show floor, inMarket CMO Cameron V. Peebles moderated a Retail Innovation Summit panel alongside top thought leaders Mike Wald (Oniracom), Brian Kavanaugh (Hershey) and Neal Shaffer (author).

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For those of you who stopped by to enjoy a custom cocktail from our robotic bartender, or caught the panel to learn more about convergence at retail -- thank you!

If you missed us, or were otherwise caught up in the hustle and bustle of the show floor, you can always contact us for more info.  

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Headed to CES? Let's Meet Up! 

January 4, 2018 / by Dave Heinzinger

inMarket is exhibiting at CES next week and we'd love to update you on what's new in location and how we can help you dramatically increase the performance of your campaigns.  
From our new product offerings to thought leading consumer inSights, inMarket has a lot of exciting updates to share! You can come visit us at our brand new inMarket booth at C-Space in the Aria Hotel.
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Four Ways to Connect with inMarket at CES: 

Rogue Retail Panel at the Retail Innovation Lounge
inMarket CMO Cameron Peebles will be hosting the panel, We're All Upstarts Now! Rogue Retail with guests Mike Wald, Brian Kavanagh, and Neal Schaffer on Jan 9th and 10th from 11:30am to 12:00pm in LVCC, South Hall 3, Booth 31600.

Explore the world of inMarket
Take a guided or self-guided tour in our virtual grocery store, seeing first-hand how inMarket's platform can identify and target consumers at every stage of the shopper lifecycle.

Join us in the Location Lounge
Come rest your feet after a long day of meetings in our new Location Lounge at booth CS-1 at the Aria! We'll have food and drinks ready to go. All you have to do is sit back and relax. Drinks on Us!

Bonus: Coffee and drinks at the inMarket booth featuring inMarket's very own robotic bartender!
Yes, you read that correctly. Stop by for coffee in the morning and grab a drink mixed by our robotic bartender from 3-5 Monday - Wednesday.

Looking to put something on the calendar? Schedule a meeting with us here

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Location Data Proves Predictive as Challenges Mount at Toys R Us

December 22, 2017 / by Dave Heinzinger

Toys R Us, which filed for bankruptcy in September, is reportedly considering the closure of 200 stores across the U.S., according to Bloomberg.  


As retail evolves, location data is becoming even more vital in understanding how people shop in the real world. Toys R Us is yet another example of just how powerful location data can be in predicting business health. In June, inMarket added the toy seller to its list of at-risk retailers due to low customer loyalty. The study was based on inMarket’s first-party data from more than 50 million consumers, as verified by comScore.

More than half of these at-risk retailers have shuttered stores and slowed growth in 2017, including Gap, bebe and H&M.

To read the full retail loyalty report, please visit

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Lidl Halts Expansion Plans in NJ

December 11, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, retail, foot traffic, grocery, lidl

Multiple outlets are reporting that German-based grocer Lidl has halted expansion plans in New Jersey. The news comes on the heels of inMarket’s Lidl Report Card, which identified decreasing foot traffic at the chain after its U.S. debut in June 2017.


inMarket CMO Cameron Peebles explained to Supermarket News today that Lidl’s strong opening in foot traffic eventually fell into late-summer decline. Peebles also said that changes to Lidl’s expansion strategy could potentially be a result of disappointing traffic performance, saying “Consumers vote with their feet in the retail environment.” He speculated that perhaps the brand had failed to retain customers after they made their first exploratory visits to the store. also mentions the recent inMarket Report Card in its story: "Lidl's June success doesn't seem to have maintained itself… While the low-cost grocer has seen some initial success, they'll need to inspire customer loyalty through great in-store experiences if they want to truly gain SOV (share of visits) from the established players in the space."

For a deep dive into foot traffic trends around Lidl’s U.S. expansion, download the full report card at
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The Best (and Worst) Days for Holiday Shopping, According to Location Data 

November 21, 2017 / by Dave Heinzinger

Looking to avoid the crowds this holiday season? December 13 appears to be your best bet, according to our new Holiday Foot Traffic Report (available at

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Business Insider had the scoop:

Black Friday crowds and the before-Christmas rush are top of mind during any mall trip in mid-December. For shoppers looking to avoid crowds, InMarket has data on the most- and least-crowded days in stores. InMarket has store traffic data from 50 million consumers from last year's holiday shopping period. For customers looking for a calm in the storm, December 13 seems to be the best day to shop in stores.

Check out the full report at inMarket inSights today.

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Which U.S. Music Festivals have the Highest Attendee Income? 

November 14, 2017 / by Dave Heinzinger posted in foot traffic, coachella, lollapalooza, firefly, music festivals, outside lands, gov ball, EDC, electric daisy carnival

Music festivals are the epicenter of young consumerism. And at $300+ for a basic general admission ticket, these parties are attracting young people with lots of disposable income.

At inMarket, we're constantly measuring foot traffic patterns for 50 million consumers per month. In our latest inSights Report Card, we're analyzing foot traffic at leading U.S. music festivals and breaking them down by attendee income. There are a few clear patterns, specifically in terms of which advertisers are targeting upmarket and midmarket income levels.

To view the full report, head over to To learn more about the methodology, contact us anytime.

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Is the Lidl U.S. Expansion Succeeding? 

October 10, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, mobile, retail, grocery, amazon, lidl, walmart

Lidl -- the German grocer operating over 10,000 stores across 28 countries -- entered the U.S. market for the first time in June, 2017.  It's a bold move at a time when major e-tailers like Amazon are diving into brick-and-mortar retail, and established low-cost players like Walmart becoming more aggressive than ever.

Lidl selected nine launch markets across North Carolina, South Carolina and Virginia for its first U.S. stores. To understand their traction, we dug into inMarket Location Data -- which aggregates store visits across all retailers in the U.S., based on a pool of 50 million consumers per month -- to see how Lidl has fared thus far, and if there was an impact on its competitors.

(inMarket uses this same proprietary, first-party location data to power online-to-offline advertising campaigns for the world’s leading brands and retailers. If you're interested in putting our location data to work for your brand, contact us today.)


In brief: Lidl started hot in June -- appearing to acquire visits from competitive retailers like Walmart, BI-LO and Harris Teeter. That success was short-lived, however, as traffic dropped off in July and August.

Consumers vote with their feet, and inMarket’s location engine is able to precisely measure if Lidl’s competitive offering is resonating and driving consistent foot traffic. Check out the full report over at today.


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