Music festivals are the epicenter of young consumerism. And at $300+ for a basic general admission ticket, these parties are attracting young people with lots of disposable income.
At inMarket, we're constantly measuring foot traffic patterns for 50 million consumers per month. In our latest inSights Report Card, we're analyzing foot traffic at leading U.S. music festivals and breaking them down by attendee income. There are a few clear patterns, specifically in terms of which advertisers are targeting upmarket and midmarket income levels.