Location data can help us predict business trends -- and sometimes, those trends are quite surprising. This week, Bloomberg has featured inMarket location data in its story about customer loyalty at rapidly growing Shake Shack.
"As Shake Shack Inc. expands across the U.S. from its New York home base, it’s missing a key ingredient: customer loyalty....
Though the upscale burger chain has more prestige than rivals like Subway and Chick-fil-A, its higher prices may be preventing customers from ordering as often."
You can read their full story here, or download the full Loyalty Report for Restaurants at inmarket.com/insights.