Lidl Halts Expansion Plans in NJ

December 11, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, retail, foot traffic, grocery, lidl

Multiple outlets are reporting that German-based grocer Lidl has halted expansion plans in New Jersey. The news comes on the heels of inMarket’s Lidl Report Card, which identified decreasing foot traffic at the chain after its U.S. debut in June 2017.


inMarket CMO Cameron Peebles explained to Supermarket News today that Lidl’s strong opening in foot traffic eventually fell into late-summer decline. Peebles also said that changes to Lidl’s expansion strategy could potentially be a result of disappointing traffic performance, saying “Consumers vote with their feet in the retail environment.” He speculated that perhaps the brand had failed to retain customers after they made their first exploratory visits to the store. also mentions the recent inMarket Report Card in its story: "Lidl's June success doesn't seem to have maintained itself… While the low-cost grocer has seen some initial success, they'll need to inspire customer loyalty through great in-store experiences if they want to truly gain SOV (share of visits) from the established players in the space."

For a deep dive into foot traffic trends around Lidl’s U.S. expansion, download the full report card at
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Which U.S. Music Festivals have the Highest Attendee Income? 

November 14, 2017 / by Dave Heinzinger posted in foot traffic, coachella, lollapalooza, firefly, music festivals, outside lands, gov ball, EDC, electric daisy carnival

Music festivals are the epicenter of young consumerism. And at $300+ for a basic general admission ticket, these parties are attracting young people with lots of disposable income.

At inMarket, we're constantly measuring foot traffic patterns for 50 million consumers per month. In our latest inSights Report Card, we're analyzing foot traffic at leading U.S. music festivals and breaking them down by attendee income. There are a few clear patterns, specifically in terms of which advertisers are targeting upmarket and midmarket income levels.

To view the full report, head over to To learn more about the methodology, contact us anytime.

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Crocs Tops inMarket Back-to-School Foot Traffic Rankings

September 19, 2017 / by Dave Heinzinger posted in retail, inmarket, foot traffic, location data, data, big data, crocs, footwear, mobile location data

Are Crocs cool? According to inMarket Location Data, the answer is... yes.

Crocs has topped inMarket's Back-to-School Retail rankings for 2017, drawing the largest spike in foot traffic of any retailer during the busy July/August shopping period. Aeropostale, Staples, PacSun and Kids Foot Locker also had strong draws druing the 2017 back-to-school rush. 


Contrarily, Neiman Marcus, Gap and Banana Republic all saw dips in foot traffic this summer. All three have announced store closures in the past 10 days.  

You can download the full report today at If you're interested in learning more about the rankings, just give us a shout over at


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How Have Amazon's Price Reductions Impacted Whole Foods’ Foot Traffic?

September 12, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, mobile, foot traffic, location data, grocery, amazon, whole foods, stores, consumers, shoppers

At inMarket, we're aggregating and analyzing location data from over 50 million anonymous consumers per month, via hundreds of apps. (Don't take our word for it. Our scale is verified by comScore.)

We use that data to power best-in-class advertising programs for the world’s top brands and retailers. It’s also very useful for predicting business trends, and drawing quality insights on how Americans truly shop in the real world.

This week we’re putting that data to work in a new format, and we're introducing a quick-fire version of our popular inMarket inSights deep-dive category reports: The inMarket inSights Report Card. These one-page analyses will reveal  location data insights and add context to the hottest business trends in real-time.

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Our first edition inMarket inSights Report Card covers Amazon’s impact on foot traffic at Whole Foods since taking control on 8/28 -- with a quick look at competitive grocers as well.

Check out the inMarket inSights Report Card for Amazon's Whole Foods -- live today at

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eMarketer Features inMarket Research on Millennial Shopping Habits 

May 23, 2017 / by Dave Heinzinger posted in location, mobile, retail, inmarket, adtech, foot traffic, data, millennials, emarketer, research, grocery

eMarketer -- the leader in e-business data + research -- has featured inMarket's latest inSights report on generational shopping trends. We've included an excerpt below, and encourage you to check out the full story here

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According to InMarket's new "Foot Traffic Power Rankings," millennials show a distinct preference for discount options when it comes to brick-and-mortar shopping.

The rankings are based on analysis of foot traffic to physical stores, using mobile location data from January through April 2017. Rankings are determined by frequency of visits compared with the category average for each generation. 

For the general retail category, the top three brands were discount purveyors of apparel. The No. 1 brand was Ross Stores, followed by privately held Rainbow and then Burlington Stores. Bridal chain DaVinci and home-furnishing giant Ikea rounded out the list.

You can download the full report over at 


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Mobile Location Data Reveals Restaurant Chain Winners, Losers of Spring Training in AZ and FL

April 17, 2017 / by Dave Heinzinger posted in location, location-based advertising, foot traffic, location data, restaurants, spring training, baseball, arizona, casual dining, qsr, mlb, florida

Spring Training is big business for many cities in Florida and Arizona, as teams and their fans make the annual pilgrimage out of the cold to celebrate baseball and sunshine. The Baltimore Orioles, for example, generated over $89MM in economic output for their winter home of Sarasota, FL. The state as a whole drew over 1.5MM fans in 2016 -- setting a 100-year high, according to Gov. Rick Scott.


While teams like the Orioles measure their economic output through official sporting + cultural events and its promotion of Sarasota tourism, they (and other teams) might actually be selling themselves short. There’s a nice side effect that happens when you’re drawing tourists from all over the U.S.: They spend lots of money at in-state and in-city businesses -- specifically restaurants.  

At inMarket, we use first-party, full cycle location data from over 50 million anonymous consumers to understand foot traffic patterns at retail, restaurants, airports, salons and more. Based on that data, we’ve ranked all of the Florida and Arizona restaurant chains based on their share of visits (SOV) during spring training. A positive (+) number indicates the SOV is higher than average, while a negative (-) number indicates that the SOV is below average. This helps us to understand how restaurants are performing relative to their size and number of locations.

Check out the full report below -- or give us a shout directly here

Get the Full Report

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Did anyone cancel their United Airlines travel plans this week? The foot traffic data says yes.

April 14, 2017 / by Dave Heinzinger posted in location, advertising, foot traffic, united, airports, data, united airlines, airlines

If you've known inMarket for years, you might think of us as the retail and grocery beacon platform. But thanks to our huge audience of 50 million verified consumers and an awesome variety of app partners, we're actually able to measure foot traffic across many different categories. Retail, restaurants, salons, festivals -- even airports. 
The internet turned its attention to United Airlines this past week -- with the mainstream media and even competitive airlines getting in on the action. Social media makes it easy to pile on.
But here at inMarket, we're interested in the data: Did anyone actually cancel their travel plans with United because of the incident last Sunday? 
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We decided to take a look at foot traffic in the airline's hubs in Denver, Houston, Los Angeles, San Francisco and Washington, DC -- where they don't share terminals with other airlines. It appears that foot traffic in UA terminals was down 8% on 4/11 versus their Monday average; and down 6% on 4/12 versus their Tuesday average.
It's difficult to tell if the drop is a direct result of the incident, or if it's simply the ebb and flow of travel. But it is very interesting that a measurable drop occurred when it did.
Interested in learning more about inMarket's foot traffic analyses or location-based products? Contact us here
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Winter Storm Niko Drives Retail Foot Traffic

February 14, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, mobile, advertising, winter storm niko, niko, nmarket, foot traffic

When a winter storm is looming, many consumers run out to stock up on the bread, milk, eggs and more. Almost comically so. But in the age of big data, one must wonder: How much does Old Man Winter actually drive up retail foot traffic?

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According to new data from inMarket, the answer is 12%.

inMarket’s beacon proximity platform, which operates in over 100,000 locations spanning retail, salons, restaurants, bars and nightlife, measured a 12% increase in retail foot traffic from Tuesday, 2/7/17 to Wednesday, 2/8/17 in major markets affected by Winter Storm Niko (New York, Boston and Philadelphia).

InMarket examined a sample of 55,000 active shoppers on these dates, stemming from its national reach of 50MM smartphone users.

On Thursday, Niko froze consumers, predictably decreasing foot traffic by 37.5% over the February daily average, as consumers weathered the storm.

No word yet on total Netflix binge numbers.

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