At inMarket, we've harnessed the power of location data in advertising since 2010. From our early in-store campaigns to the sophisticated, online-to-offline programs we run today, one thing has remained consistent: We've always managed those campaigns in-house.
But the demand for accuracy in programmatic has become too great. Today, we're extending our hyper-accurate Audiences segmenting product to programmatic trading desks. Brands and agencies can now access our walled garden of first-party location data previously only accessible via high-ROI managed campaigns.
Audiences will provide trading desks with unprecedented accuracy via our location database, which uses full cycle GPS, WiFi and the world’s largest beacon platform in a waterfall to continually validate data points. Opt-in consumer location data paired with our vast point-of-interest marketing platform reveals consumers’ journeys between POIs -- while personas derived from machine learning across billions of consumers data points make targeting more precise than ever.
Audiences also enables new first party location precision that dramatically reduces crossover contamination in dense markets -- for example, when a laundromat is next store to a restaurant. This unlocks superior targeting for brands. The same first party dataset enables inMarket to predict major business trends across America -- like customer loyalty -- via inMarket inSights.
If you're interested in learning more about inMarket Audiences, contact us today.