With an estimated 75,000 stores expected to close by 2026, retailers are working harder than ever to find inventive ways to keep shoppers coming back. When shoppers are regularly returning, it’s a key indicator that the health of a business is in good shape. Customer retention is cheaper and potentially more lucrative than new customer acquisition, and businesses with high frequency index scores tend to be healthier and more efficient than their low-scoring counterparts.

 

In this Q3 2019 Frequency Index Report, we’re ranking non-grocery retailers based on the frequency with which their customers shop during the period from July through September 2019. We’ve used first-party, SDK-verified location data of over 50 million Comscore-verified active users to analyze foot traffic patterns, historic device data, and real world trends at scale to show the biggest winners and losers.