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Since 2010, InMarket has integrated its proprietary, state of the art SDK in hundreds of popular mobile apps, providing for billions of high-quality location data points across over 50M MAUs in the US alone. Our comScore verified, 1st party, always-on GPS data combined with the US’s largest beacon rollout provide granular data quality not available anywhere else in mobile.

This data gives our advertisers campaign precision and ROI that dramatically exceeds goals, but it also enables us to see insights into how our physical world operates and how people truly live their lives. Enjoy.

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Covid-19: Behaviors Before & After Impact Report Part 3
Download
COVID-19: The Sturgis
Surges
Download
Q2 2020 Whole Foods 360-degree InSights
Download
COVID-19: Restaurant & Bar Visits vs. Surges in Cases
Download
2020 Holiday
Playbook
Download
Digital-First Holiday Solution Guide
Download
Q2 2020 Retail
Loyalty Report
Download
First Half 2020
Breakthrough Moments
Download
Q2 2020 Foot
Traffic Report
Download

COVID-19 Back to School Shopping Impact Report

Download
COVID-19 Summer Travel Impact Report
Download
COVID-19 Behavior Before & After Impact Report
Download
COVID-19: Gym & Fitness Impact Report
Download
360 Analysis Whole Foods Q1 2020
Download
COVID-19: Spirits and Wine Impact Report
Download
COVID-19 Impact Report: The New Normal
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COVID-19 Beer
Brand Buzz
Download
Q1 2020 Foot
Traffic Report
Download
Q1 2020 Look Back Retail Loyalty Report
Download
COVID-19: QSRs
Impact Report
Download
DMAs at Risk of Losing their GAP Store
Download
Covid-19 When to Shop & Why Time of Day Matters
Download
Covid-19 Consumer & Shopping Behavior
Download

Q4 2019 Look Back Retail Loyalty Report 

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Amazon Go Q4 2019 Report Card
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360 Analysis Whole Foods 6 Month Lookback
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P2PI Q4 2019
Snapshots
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Report Card: Starbucks Happy Hour
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Report Card: Amazon Go Q3 2019
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P2PI Q3 2019
Snapshots
Download
Low Income* Shoppers - Battle of the Savings
Download
Q3 2019 Retail Frequency Index Report
Download
Amazon and Kohl's Partnership Report
Download
P2PI Q2 2019
Snapshots
Download
Q4 2019 Foot Traffic Predictions
Download
Anti-Prime Day Competitors vs Prime Day
Download
Vegetarian-Leaning Consumers Report
Download
Fathers Day 2019 Foot Traffic Predictions
Download
Burger King Impossible Whopper Market Test
Download
360-Degrees Analysis: Whole Foods, Spring 2019
Download
P2Pi Q1 2019
Snapshots
Download
Mothers Day 2019 Foot Traffic Predictions
Download
Q3 2019 Foot Traffic Predictions
Download
Q2 2019 Foot Traffic Predictions
Download
Retail Loyalty Report
Winter 2019
Download
Amazon Goers vs.
No-Goers
Download
Kombucha Drinkers
Report Card
Download
Grocery Loyalty Q1 2019 Report Card
Download
Q1 2019 Foot Traffic Predictions
Download
Toys "R" Us Shoppers:
Where are they now?
Download
Report Card:
Amazon Go
Download
Q4 2018 Foot Traffic Predictions for CPG Brands
Download
Where Health Supplement Users Shop and Dine
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Whole Foods on
Independence Day
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Amazon's Impact On
Whole Foods & CPG Brands
Download
Report Card:
Product Launch - Nacho Fries
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Vegetarian-Leaning Shopper Report
Download
Q3 Shopper Traffic
Report
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Report Card:
Amazon Lockers
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Report Card:
Dick's Sporting Goods
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Report Card:
Late Night Dining
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Q2 Foot Traffic Report:
Retail
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Q1 Foot Traffic Report:
Retail
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Report Card:
Toys R Us
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Report Card:
New Year's Resolutions
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Mapping The Holiday Shopping Season
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Report Card:
Music Festivals
Download
Generational Foot Traffic Report: Grocery
Download
Report Card:
Amazon Whole Foods
Download
Report Card:
Lidl
Download
Foot Traffic Report:
Back to School
Download
Summer 2017 Loyalty Report: Casinos
Download
Spring 2017 Loyalty Report: Grocery
Download
Spring 2017 Loyalty Report: Restaurants
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Spring 2017 Loyalty Report: Retail
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Generational Foot Traffic Report: Power Rankings
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The United Debacle - A Foot Traffic Analysis
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Spring Training Foot Traffic Report for Restaurants 
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InMarket InSights

COVID-19: Behaviors Before
and After Part 3

InMarket’s latest COVID-19: Behaviors Before and After Survey reveals an uptick in consumer optimism towards the economy and a growing willingness to shop in stores. In this third installment of the report, find out how much consumer sentiment and shopping behaviors have shifted since March and June, and its impact on purchases as we head into the 2020 holiday season.

Download the report and learn more!

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InMarket InSights

COVID-19
The Sturgis Surges

The Sturgis Motorcycle Rally, an annual event which features ten days of riding, food, and music, typically sees half a million attendees each year. However, this year after the event concluded, the Sturgis Rally was directly tied to at least one hundred positive cases in eight states.

InMarket sought to understand how large-scale events like the Sturgis Motorcycle Rally impact the spread of COVID-19. We compiled data to profile the average Sturgis Rally attendee, proclivity for certain locations and habits, and where they went during and after the rally in order to better understand the potential impact on new cases and potential outbreaks nationwide.

Download the report and learn more!

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InMarket InSights

Q2 2020 Whole Foods
360-degree InSights

While Whole Foods, backed by Ecommerce heavyweight Amazon, is popular for its specialty food items, health-oriented products, Amazon Lockers, and Prime membership benefits, it was not exempt from the COVID-19 pandemic. Despite its well-developed omnichannel strategies and its ability to remain open throughout the pandemic, Whole Foods has experienced a deep decline in visits year over year.
In this InMarket InSights Report Card, we’ve examined how shoppers behaved at Whole Foods locations from 4/1/2020-6/3/2020. The analysis includes visitation habits, frequency, and dwell time inside the store and on their path to purchase.

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InMarket InSights

COVID-19 Restaurant and Bar Visits
vs. Surges in Cases

Reopening has coincided with a growing number of confirmed cases in many states—with dine-in restaurants and bars in particular to blame. InMarket uncovered how strong of a correlation there was between restaurant and bar visits, and increases in COVID-19 cases in three surge states (California, Florida, Texas). Among the key findings were a very strong correlation—of up to 99.9% statistical significance—in visits to bars and restaurants, and an increase in new cases 14 days later.

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InMarket InSights

2020 Holiday Playbook

We've compiled 4 easy ways to optimize your game plan in our 2020 Holiday Playbook, where we outline how to:

1.Get ahead of evolving consumer behaviors and trends
2.Communicate in real-time
3.Leverage actionable intelligence
4.Enable fast, convenient, and safe buying

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InMarket InSights

2020 Digital-First Holiday
Solution Guide

As interest in online shopping and online to curbside pickup accelerate at a rapid pace due to COVID-19, consumers and marketers alike are increasingly integrating digital-first decisions into their 2020 holiday plans. 

To help advertisers make the most of their efforts this holiday season, InMarket has assembled our top 4 must-have solutions to integrate into your digital-first 2020 holiday plans and drive insights into action with:  

1.New Audiences
2.New One-Click Purchase Capabilities
3.New Omnichannel Inventory
4.New InApp Moments

Download the guide and start thinking outside of the (gift) box!

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InMarket InSights

Q2 2020 Retail
Loyalty Report

COVID-19 is upending traditional retail business. Between closures, openings, and (again) closures, retailers are struggling to understand unpredictable customer behaviors while losing share to digital competitors. InMarket's trusted Loyalty Index Score has analyzed a number of retailer criteria to remove that uncertainty, and distinguish the survivors from the thrivers.

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InMarket InSights

First Half 2020 Breakthrough Moments

What does it take to break through the clutter and drive record engagement and click through rates? We’ve picked the best-of-the-best campaigns for the first half of 2020 and share our thoughts on what made each a Breakthrough Moment!

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InMarket InSights

Q2 2020
Foot Traffic Report

In this Q2 2020 report, we’ve mapped fluctuations during key events and have identified the most impactful shopping dates based on the heaviest foot traffic in each retail category. These insights allow brands to better support consumer demand and initiate conversations that engage shoppers during the moments that matter—while they are in the purchase process.

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InMarket InSights

COVID-19 Back To School Shopping
Impact Report

In this InMarket Impact Report, we observe what consumers are planning to buy in addition to when and how they plan to buy. We also analyzed the data by student age groups to provide additional insights on shopping behaviors.

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InMarket InSights

COVID-19 Summer Travel
Impact Report

As we kick off the official start of summer 2020, many are asking, “Where will Americans call paradise during the pandemic this summer?” While vacation plans are evolving due to COVID-19 concerns and an uncertain economy, they will clearly continue as Americans spend $101 billion on summer vacations per year. Many consumers rely on summer vacation to decompress and to take care of their mental health—making this year’s getaway perhaps the most important of all.

In this InMarket InSights Report, we explore how summer 2020 vacation plans have been impacted by these unusual times, share important data on where consumers plan to go, and how brands and marketers can adapt their own efforts to help make the most of the summer season.

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InMarket InSights

COVID-19 Behaviors Before and After
Impact Report

In an uncertain world, data matters. What consumers say and do are critical to understanding consumer behavior, and shows that how they feel about their environment might have an impact on their future decisions and behaviors.

In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy.

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InMarket InSights

360 Analysis
Whole Foods Q1 2020

As stay at home orders spread across the country in late Q1 2020, essential businesses such as grocery stores were among the few businesses permitted to remain open. As a known retailer of health-oriented products, specialty food items, and organic produce, Whole Foods has continued to serve the public during the pandemic and has implemented key modifications like special shopping hours for seniors, crowd control measures including social distancing rules and reduced hours to sanitize stores in an effort keep its customers and employees safe and healthy.

In order to understand COVID-19’s impact on Whole Foods, InMarket has measured consumer foot traffic patterns both in and out of their locations. Observing these real-time movements is vital because it provides a multi-dimensional layer of visibility into Amazon’s strategies and helps predict this mega grocer’s success.

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InMarket InSights

COVID-19:
Gym and Fitness Impact Report

With each passing week, the issue of reopening the economy—in particular, gyms—has been a divisive and hotly debated topic with some even protesting in front of fitness centers. It’s clear Americans are itching to return to their familiar routines. As stay-at-home orders are slowly being lifted and states are adopting a phased approach to reopening their economies, some Americans are gradually heading back to their fitness studio or gym of choice.

However, foot traffic at exclusive boutique gyms, which are often frequented by higher-income members, are recovering at a faster rate than at value-priced gyms. This report aims to analyze the trends at gyms, and decode the formulas that make some more successful than others as stay-at-home orders ease.

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InMarket InSights

COVID-19:
Spirits and Wine Impact Report

When COVID-19 forced restaurants, bars, and other settings where alcohol is served to close or limit sales, we assumed alcohol sales would dry up. However, quite the opposite has happened: alcohol sales are flourishing. Alcoholic beverage sales jumped 55% in the third week of March YOY. In fact, Spirits sales grew 75%, wine by 66%, flavored malts and ciders by 42%, and beer by 34%.   Regular patrons of restaurants, bars, and other venues with liquor find themselves looking for new ways to both socialize and enjoy their favorite beverage of choice - be it a zoom happy hour or dinner with family. As a result, the retail alcohol industry is booming, and new patterns are emerging as people adapt to the “new normal.” By observing the purchase trends of wine and spirits, we’ve found that consumers are gravitating towards value-priced brands during these times of economic uncertainty.   In this report, we’ve leveraged InMarket’s data to rank the most popular spirits and wine brands that consumers are buying during the COVID-19 pandemic.

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InMarket InSights

COVID-19 Beer Brand Buzz

Americans’ thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.   While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.   In this brief, we’ve tapped into InMarket’s data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.

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InMarket InSights

COVID-19 Impact Report:
The New Normal

States across the country are beginning to slowly open, and while each state has set their own guidelines, many have implemented a phased approach to opening. As a result, we are beginning to see a new phase of the pandemic linked to America’s re-opening: hope. In this COVID-19 Impact Report, we explore the changes observed in consumer behavior and paint a picture of what today’s American homes look like by tracking the increase in purchases for key products/services pre and post pandemic. Specifically, we’ll reveal how consumers have evolved from the frenzied buying of essential goods at the start of the pandemic to settling in at home and adjusting to the “new normal.”

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InMarket InSights

Q1 2020 Foot Traffic Report

During a time when COVID-19 has undoubtedly impacted the lives of both consumers and businesses in the US, observing real-time foot traffic trends is vital: we can better understand how consumer behavior is changing, which allows brands to adapt quickly so they can maximize ROAS.   InMarket leveraged first-party location data collected from 50MM+ monthly active smartphone users to map fluctuations during key events. We identified shopping dates and shifting consumer visitation patterns for retail categories most impacted by COVID-19. These insights allow brands to better support consumer demand through staffing and initiate conversations that engage shoppers during the moments that matter—while they are in the purchase process.

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InMarket InSights

Q1 2020 Look Back Retail Loyalty Report

COVID-19 has reshaped American life: the widespread adoption of social distancing and stay-at-home orders has resulted in the shut down of non-essential businesses, and could accelerate the closures of 100,000 retail locations by 2025. In an effort to evaluate the health and long-term viability of retailers, InMarket created a Loyalty Index Score (LIS). The InMarket LIS looks at the average number of visits over a set period of time and is a key indicator of each retailer’s ability to retain customers and grow lifetime value. Loyalty, combined with multi-channel strategies and a strong balance sheet, will help distinguish the survivors and those who will prosper through this crisis and beyond.

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InMarket InSights

Amazon Go Q4 2019 Report Card

In this InMarket InSights Report, we’ve used permission-based, first-party, SDK-derived location data from over 50 million Comscore-verified active users to analyze foot traffic patterns and historical data. We’re seeing how Amazon Go visitation patterns stack up against comparable categories as well as changes in visits over time. We looked at Amazon Go shoppers in Q4 2019 in comparison to Convenience, QSRs, and Grocery categories, and then and then analyzed this group’s foot traffic by day of week, and then visits by hour.

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InMarket InSights

COVID-19 QSRs Impact Report

COVID-19 has impacted every aspect of daily life—the way we travel, shop, work, and most importantly, eat. As a result of nationwide stay-at-home orders, restaurants in particular have been forced to adjust quickly to this new reality. Compounding the pressure on QSRs specifically is the strong association between sporting events and game day traditions be it pizza or wings. In fact, Yahoo recently reported a massive chicken wing surplus due to COVID-19 and the cancellation of the NCAA tournament—one of two events, including the Superbowl, correlated with a spike in chicken wing sales. QSRs are also generally key sponsors of major league sports and often launch relevant tie-in promotions. The cancellation and/or suspension of major sporting events has increased pressure on brands to act quickly and problem-solve creatively. Quick service restaurants have aggressively hit the airwaves highlighting “contactless services” and promoting drive-thru, takeout, pickup and delivery. While all restaurant visits are down around the country, we uncovered which QSRs in particular are faring during these uncertain times.

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InMarket InSights

Q1 2020 Retail Loyalty Report

In this InMarket InSights Report, we’ve used first-party, SDK-verified location data of over 50 million Comscore-verified active users to analyze foot traffic patterns, visitation history--including frequency and dwell time--and real world trends to show the biggest winners and losers. If you’re interested in how these loyalty index scores shake out across other categories, download the report!

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InMarket InSights

DMAs at Risk of Losing GAP

America’s malls are struggling due to evolving consumer behavior and declining visitation, forcing many retailers with mall-centric footprints to make changes: experimenting with business strategies in-store, restructuring finances, and shifting to data-driven, multi-channel strategies and services to keep up. Gap is making huge changes in order to stay in-step with the American consumer despite financial hurdles. In fact, prior to the COVID-19 pandemic, the clothing retailer announced that they’d be splitting the company in two and closing 230 stores in 2020. Additionally, Gap executives doubled-down on providing a truly frictionless shopping experience across in-store and digital. In order to understand Gap’s downsizing strategy, we’ve compared all of the DMAs in which it has locations in order to predict which areas are likely to have store closures.

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InMarket InSights

Covid-19 When to Shop and
Why It Matters

In this brief, InMarket analyzed visitation data by hour to identify ideal times for consumers to visit grocery and big box retailers. Our analysis also includes how long consumers spent shopping during a visit, and how other considerations such as dedicated hours for “at-risk” shoppers and supply challenges may play a role in determining the best times for consumers to shop.

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InMarket InSights

Covid-19 Consumer and Shopping Behavior

As the leader in 360 intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis.

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InMarket inSights

360 Analysis Whole Foods
6 Month Lookback

To drive higher foot traffic volume and loyalty, Whole Foods -- with the backing of Ecommerce giant Amazon -- has successfully reshaped their online-to-offline strategies and fine tuned their omnichannel initiatives. In order to help marketers understand the impact of these changes, InMarket has been measuring foot traffic patterns of consumers, both in and out of their locations. Observing these real-time movements is crucial, not only because it provides an in-depth dimension of visibility into Amazon’s blueprints for success, but ultimately helps predict outcomes for this mega grocer.

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inMarket inSights

Starbucks Happy Hour

People really love their Starbucks: in the U.S. alone, there are over 8,500 locations in operation, which earn over $24.7 billion in annual revenue. With no shortage of successful strategies to draw in customers, Starbucks recently launched their new happy hour program which offers customers a buy-one-get-one-free deal on any grande or larger handcrafted beverage on Thursdays from 2-7 PM. While this idea feels like it has all of the makings of a slam dunk success, we wanted to investigate just how successful this initiative was at getting more coffee drinkers through the doors.

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inMarket inSights

Amazon Go Q3 2019

In this inMarket inSights Report, we’ve used first-party, SDK-derived location data from over 50 million Comscore-verified active users to analyze foot traffic patterns, historic device data, and real world trends at scale. We’re seeing how Amazon Go visitation patterns stack up against stack up against comparable categories as well as view changes in visits over time.

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inMarket inSights

Q4 2019 P2PI Snapshots

Compares the dwell time and trip frequency (loyalty index) of top retailers in the quarterly reports analyzing consumer visitation patterns for the top retailers in the U.S.

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inMarket inSights

Q3 2019 P2PI Snapshots

Compares the dwell time and trip frequency (loyalty index) of top retailers in the quarterly reports analyzing consumer visitation patterns for the top retailers in the U.S.

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inMarket inSights

Q2 2019 P2PI Snapshots

Compares the dwell time and trip frequency (loyalty index) of top retailers in the quarterly reports analyzing consumer visitation patterns for the top retailers in the U.S.

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inMarket inSights

Low Income* Shoppers
Battle of the Savings

While many categories of retailers are closing locations, discount chains are growing at a rapid pace. Many are also expanding their offerings to deliver a variety of goods in small, easy-to- navigate store formats. Big box chains like Walmart are taking note as they may be at risk of losing market share. To determine who’s winning this modern retail battle, we analyzed our exclusive, hyper-accurate location data from 50 million Comscore-verified active mobile device integrations to identify the top 5 retailers. Download the report to see the results!

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inMarket inSights

Q3 2019 Retail
Frequency Index Report

With an estimated 75,000 stores expected to close by 2026, retailers are working harder than ever to find inventive ways to keep shoppers coming back. When shoppers are regularly returning, it’s a key indicator that the health of a business is in good shape. Customer retention is cheaper and potentially more lucrative than new customer acquisition, and businesses with high frequency index scores tend to be healthier and more efficient than their low-scoring counterparts.
In this Q3 2019 Frequency Index Report, we’re ranking non-grocery retailers based on the frequency with which their customers shop during the period from July through September 2019. We’ve used first-party, SDK-verified location data of over 50 million Comscore-verified active users to analyze foot traffic patterns, historic device data, and real world trends at scale to show the biggest winners and losers.

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inMarket inSights

Amazon and Kohl's
Partnership Report

Amazon just introduced a new kind of partnership: Kohl’s announced on 7/8/2019 that it would now accept Amazon returns. Shoppers can now drop off their unwanted purchases at Kohl’s where on-site employees will pack and ship them on behalf of customers for faster and easier refunds. While the ease of returns is an attractive selling point to boost foot traffic for Kohl’s, Amazon’s yearly sale, Amazon Prime Days, began exactly one week later, drawing in even more feet through doors. While this partnership with Amazon feels like a win for Kohl’s, we investigated and measured exactly how much of a success this was for this department store chain.

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inMarket inSights

Q4 2019 Foot Traffic
Predictions

The shopping frenzy for the holiday season is closer than you think, and we have the guide to help you plan for it. In this Q4 2019 report, we've used first-party location data from 50 million active smartphone users to map the highest foot traffic months during winter, and have surfaced key opportunities for brands from October to December.

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inMarket inSights

How Did Anti-Prime Day Competitors
Do on Amazon Prime Day?

Over 100MM Amazon Prime membership holders look forward to awesome deals on Amazon Prime Day each year, and it has become so successful that Amazon has doubled down and extended Prime Day to two days this year. While Amazon continues to rake in big bucks, competitors are also waging sales wars against this eCommerce behemoth by offering competitive rates to draw in “anti-Prime Day” shoppers. In this inMarket inSights Report, we took a look to see how successful three of Amazon’s biggest competitors were in attracting customers through their doors during this battle of the sales. Download the latest inMarket inSights Report Card to see the results!

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inMarket inSights

Where Vegetarian-Leaning Consumers
Grub & Grocery Shop

In this updated and expanded report, we’ve ranked the top ten grocery chains and top twenty QSRs and fast casual restaurants for vegetarian leaning consumers in order to reveal which businesses are most effectively taking advantage of this shift in demand. Check out the report to see the results!

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inMarket inSights

Father's Day 2019 Foot Traffic Predictions

While Mothers Day is revered as one of the biggest spending days of the year, Fathers Day is a more modest but growing market. Spending on Fathers Day in the U.S. has grown 70% (or $6.6 billion) over the past decade, and shoppers are expected to spend a record high of $16 billion for dads nationwide. As this day for dad increasingly becomes a bigger spending holiday, inMarket’s multiple years of first-party SDK derived location data has predicted the restaurant and retail chains that will receive the biggest boosts in consumer traffic this Father's Day. What we’ve uncovered is a comprehensive list of high performers and unexpected trends. Check out the report to see the results!

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inMarket inSights

Burger King Impossible Burger Report Card

Burger King made big headlines when it announced it would be testing The Impossible Whopper — featuring an entirely meatless patty created by plant-based food producer, Impossible Foods — in the St. Louis market. Burger King is expanding this menu offering nationwide, so we’ve analyzed visitation patterns to show the impact of the Impossible Whopper’s launch on test markets, and how it may affect this fast food chain nationwide as well. Check out the report to see the results!

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inMarket inSights

360-Degrees Analysis: Whole Foods, Spring 2019

Since Amazon’s acquisition of Whole Foods in 2017, this natural-leaning grocer has seen numerous changes from the introduction of Amazon Lockers to the addition of Amazon Prime benefits. And as Amazon continues to evolve their strategy for Whole Foods, inMarket has used first-party, SDK derived always-on location data to observe visitation habits, frequency, dwell time, and purchasing trends to help marketers understand Amazon’s impact on this chain. Check out the report to see the results!

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inMarket inSights

P2Pi Q1 2019 Snapshots

Compares the dwell time and trip frequency (loyalty index) of top retailers in the first of what will be quarterly reports analyzing consumer visitation patterns for the top retailers in the U.S. Check out the first P2Pi report to see the results!

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inMarket inSights

Mother's Day 2019 Foot Traffic Predictions

Everyone loves mom, and not just because moms make the best home cooked dinners or know how to cheer you up when you’re down -- Mothers Day is one of the biggest spending days of the year, and that means huge opportunities for brands to drive revenue. Mothers Day spending is expected to reach a record high of $25 billion this year, and thanks to inMarket’s first-party SDK derived location data, we’ve predicted the restaurant and retail chains that will receive the largest bumps in consumer traffic this Mothers Day. Download the latest inMarket inSight to see the results!

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inMarket inSights

Q3 2019 Foot Traffic Predictions

Summer planning extends beyond Independence Day and Labor Day weekend -- In this Q3 2019 report, we're using first-party location data from 50 million monthly smartphone owners to map the months during summer, and have surfaced key opportunities for brands from July to September. Download the latest inMarket inSight to see the results!

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inMarket inSights

Q2 2019 Foot Traffic Predictions

Spring means warm weather, new growth, outdoor events, and more. With the thaw in full effect, where are shoppers going? In this Q2 2019 report, we're using first-party location data from 50 million monthly smartphone owners to map the months of spring. Download the latest inMarket inSight to see the results!

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inMarket inSights

Retail Loyalty Report: Winter 2019

From a marketing standpoint, customer retention is cheaper and potentially more lucrative than new customer acquisition. Businesses with high loyalty scores are typically healthier and more efficient than their low-scoring counterparts, as loyalty has historically been an excellent barometer for growth and decline. In this Loyalty Report, we're ranking the top 10 and bottom 10 non-grocery retailers based on customer loyalty from January 1 through February 28, 2019. Download the latest inMarket inSights Report Card to see the results!

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inMarket inSights

Amazon Goers vs No-Goers

In this inMarket inSights Report Card, we've used first-party, SDK derived location data to rank the top five and bottom five retail chains shoppers frequent when they're not at Amazon Go stores. We've used inMarket's database of over 50 million comScore verified monthly users to identify who are Amazon Goers and Amazon No-Goers, and then analyzed their foot traffic patterns to see where else they shop. Download the latest inMarket inSights Report Card to see where Amazon Goers shop!

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inMarket inSights

Kombucha Drinkers Report Card

In this inMarket inSights Report Card, we take a deeper dive into where kombucha drinkers shop using 50 million Comscore-verified monthly active users. Download the Report to find out more!

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inMarket inSights

Q1 2019 Grocery Loyalty Report

In this inMarket inSights Report Card, we rank the 25 grocery chains with the highest customer loyalty indexes using 50 million Comscore-verified monthly active users. Download the Report to find out more!

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inMarket inSights

Q1 2019 Foot Traffic Report

In this Q1 2019 report, we’re using first-party location data from 50 million monthly smartphone owners to map the first three months of the year.Through the lens of our massive historical data sets, we’ve identified the most important shopping dates based on heaviest foot traffic in each retail category. Download the Report to find out more!

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inMarket inSights

Toys "R" Us Shoppers: Where are they now?

In this inMarket inSights report, we’ve taken a look at where former Toys "R" Us shoppers have decided to take their business since the closing of the chain. Download the Report to find out more!

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inMarket inSights

Report Card: Amazon Go

In this inMarket inSights report, we’ve compiled the first-ever look at shopper behavior and visitation trends at Amazon Go stores in Seattle and Chicago. Download the Report to find out more!

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inMarket inSights

Report Card: Taco Bell Nacho Fries

Social media and blogs were frenzied with news, posting reviews about the product ranging from outstanding to catastrophic. But at inMarket, we’re not here to grade taste. Putting flavor aside, we’re more interested on if and how Nacho Fries are driving customers into Taco Bell restaurants. Through the lens of our first party location data platform, inMarket can provide an exclusive glimpse into the real world movements of consumers at scale. Download the Report to find out more!

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inMarket inSights

Q4 2018 Foot Traffic Predictions for CPG Brands

In this inMarket inSights Report Card, we took a look through the lens of our massive historical data sets and identified the most important shopping dates based on heaviest foot traffic in each retail category. Through this analysis, we've surfaced key opportunities for brands throughout November and December that normally go unnoticed. Download the Report to find out more!

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inMarket inSights

Health Supplement Users

In this inMarket inSights Report Card, we took a closer look at where health supplement users shop and dine. Do they stick with their goal of boosting health and vitality or are they only using supplements as an attempt to offset their indulgent restaurant habits? Download the Health Supplement User Report Card to find out!

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inMarket inSights

Whole Foods
On Independence Day

The impact of Amazon on Whole Foods has been felt in a variety of ways. Increased microvisits, increased private label sales, and now... increased 4th of July foot traffic? In this inMarket inSights report, we've examined foot traffic at Whole Foods on Independence Day -- and the data might surprise you. Download the report to see the results!

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inMarket inSights

Year One Assessment:
Amazon's Impact on Whole Foods

Since taking control of Whole Foods, Amazon’s impact has been felt in a variety of ways -- from the addition of lockers for in-store pickup, to the juxtaposition of tech products next to common grocery items. In this inMarket inSights report, we've examined exactly what's changed at Whole Foods since the big acquisition -- from high level visitation habits, to what shoppers are actually buying. Download the report to see the results!

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inMarket inSights

Vegetarian Leaning Shopper Report

In this inMarket inSights report, we’ve ranked the top five grocery chains based on their attractiveness to vegetarian-leaning consumers, based on a combination of purchase history and visitation patterns. We first identified shoppers who have purchased meat alternatives including Boca Burger, Morning Star, Quorn and Beyond Meat thus far in 2018 — and then analyzed their grocery visitation patterns from January - May, 2018, to uncover where this group over-indexes versus the U.S. baseline. Download the report to see the results!

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inMarket inSights

Q3 Shopper Traffic Report

Q3 is bookended by two major holidays — Independence Day and Labor Day. In between, the hot summer months play host to a ton of shopping — as families escape the heat for the cool confines of their local mall, or to refresh the wardrobe during back-to-school shopping. We took a closer look at what retailers capatilized on this time period. Download the report to see the results!

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inMarket inSights Report Card

Restaurant Income

At inMarket, we’re constantly analyzing audience segments based on true consumer behaviors, so we can provide our partner agencies and brands with unmatched intelligence that boosts ad campaign efficiency. One of the largest segmentation categories that our partners ask for is income level — which has historically been a vital guide for brands to reach people who are most receptive to their message. With that in mind, we’ve ranked the 280 largest U.S. quick- and full-service restaurants based on median income level of its customer base. Download the report to see the results!

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inMarket inSights Report Card

Amazon Lockers

Through the lens of first party location data, we’ve segmented Whole Foods stores across the top 10 DMAs into two buckets — those with Amazon Lockers, and those without — to understand how they’re impacting visitation behaviors. Find out in the report!

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inMarket inSights Report Card

Dick's Sporting Goods

On 2/28/18, Dick’s Sporting Goods CEO Edward W. Stack announced that the retailer would end sales of assault-style rearms and high capacity magazines, and raise the minimum age to purchase a gun from 18 to 21. The move has been both praised and condemned by Americans on both sides of the issue — with those in favor of the new rules sending owers and donuts, and those opposed threatening to boycott the retailer all together. Has the decision effected foot traffic? Find out in the report!

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inMarket inSights Report Card

Late Night Dining

In this inMarket inSights Report Card, we’re using inMarket Location Data to take a deeper look into late night dining habits. Download now!

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inMarket inSights

Q2 Foot Traffic Report: Retail

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into the retail shopping habits that take place during Q2. Download now!

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inMarket inSights

Foot Traffic Report:

Toys R Us

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into foot traffic at Toys R Us. Download now to see the results!

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inMarket inSights

Report Card: New Year's Resolutions

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into how long people stay with their New Year's Resolutions. Download now to see the results!

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inMarket inSights

Q1 Foot Traffic Report: Retail

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into the retail shopping habits that take place during Q1. Download now!

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inMarket inSights

Mapping The Holiday Shopping Season

In this inMarket inSights Report, we’re using inMarket Location Data to map the holiday shopping season and uncover hidden marketing opportunities. Download now to see what you may be missing!

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inMarket inSights Report Card:

Music Festivals

This three page inMarket inSights Report Card takes a deeper look into foot traffic and attendee income during the 2017 music festival season.

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Generational Report Card:

Grocery

In our six page generational foot traffic report for grocery, we’re using inMarket Location Data to examine the different grocery shopping habits of each generation.

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inMarket inSights Report Card:

Lidl

This inMarket inSights Report Card covers Lidl's expansion into the US and its effect on the competition. Download the report to find out if Lidl's expansion into the US has been successful!

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inMarket inSights:

Foot Traffic Report: Back to School

In this Back-to-School Foot Traffic Report, we’re utilizing inMarket Location Data to uncover visitation trends at U.S. retailers during July and August, 2017, and to compare that performance against the rest of the year. Download this six page report to see which retailers saw the greatest gains during the back to school rush.

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inMarket inSights Report Card:

Amazon and Whole Foods

Our first edition inMarket inSights Report Card covers the impact on foot traffic at Whole Foods since Amazon took control on 8/28 -- with a quick look at competitive grocers as well.

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Summer 2017 Loyalty Report:

Casinos

In this seven page Loyalty Report for Casinos, we’re using inMarket Location Data to examine which casinos have the best and worst customer loyalty.

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Spring Loyalty Report:

Grocery

In our three page Spring 2017 Loyalty Report for Grocery, we’re using inMarket Location Data to examine which grocery chains have the best customer loyalty.

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Spring Loyalty Report:

Restaurants

In our extended six page Spring 2017 Loyalty Report for Restaurants, we’re using inMarket Location Data to examine the best and worst FSRs and QSRs for customer loyalty. The restaurants on top are thriving, while those toward the bottom are dealing with closures, losses or even bankruptcy.

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Spring Loyalty Report:

Retail

In this four page report, we’re looking specifically at the retail industry, where each week it seems like there’s another round of mass store closures. But despite the “retail-pocolypse,” there are a few retailers that are expanding and thriving. What do they have in common? Loyal customers. In this report, we identify the top 10 and bottom 10 retailers for customer loyalty, based on inMarket location data.

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Spring Training Foot Traffic

Report for Restaurants

Spring Training is big business for many cities in Florida and Arizona, as teams and their fans make the annual pilgrimage out of the cold to celebrate baseball and sunshine. We’re interested in just how much economic impact spring training has on its host cities and businesses, and we’ve turned to mobile location data to tell the story. This two page report uses inMarket data to rank Florida and Arizona restaurant chains based on their share of visits (SOV) during spring training in March 2017.

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Ranking Businesses Based

on Generational Foot Traffic

Thanks to mobile location data, we can now understand where the big four age groups are shopping, dining and doing business en masse. This seven page report ranks businesses from various categories -- like retail, restaurants and finance -- based on their saturation with each generation, and examines major trends within each cohort.

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The United Debacle

A Foot Traffic Analysis

When the United “drag-off” incident occurred, we decided to measure any changes in foot traffic across the airline's hubs in Denver, Houston, Los Angeles, San Francisco and Washington, DC -- where they don't share terminals with other airlines. The results were fascinating.

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