After months of anticipation, yesterday marks the release of Apple’s iOS 14.5 update. First announced back in June 2020, yesterday’s software update is part of a series of changes designed to give consumers more choice around the data collected and shared with third parties. The iOS 14.5 update includes ATT (App Tracking Transparency), giving consumers the choice to allow apps access to the Apple IDFA (Identifier for Advertisers).

What does it mean for marketers? The expected impact of these privacy changes are unknown. On a larger scale, however, the iOS 14 changes, along with Google’s upcoming deprecation of third-party cookies, are part of an overall wave of change that is rolling through the advertising industry—a shift towards Geo-Contextual, Real-Time Advertising. 

InMarket published a whitepaper in January addressing how Apple’s iOS 14 update will impact the advertising and marketing ecosystem. We’d encourage fellow marketers to check out this whitepaper for a more detailed explanation of the changes, and what this new era of Geo-Contextual, Real-Time Advertising means for your marketing strategy. 

To learn more, download our whitepapers: 

• Real-Time Readiness: Understanding the Marketing Implications of Apple’s iOS 14 Update
• Crumbling Cookies: The Demise of Third Party Cookies & Rise of Geo-Contextual, Real-Time Marketing

Contact us today to learn more about how InMarket can help you future-proof your marketing initiatives and drive continued growth in this new advertising world.