Report Card: Kombucha Drinkers

April 15, 2019 / by Brandon Lane

Report Card: Kombucha Drinkers

We’ve heard the stereotype for kombucha drinkers: health-conscious yogis who exclusively consume all organic produce — but this picture couldn’t be further from reality. Thanks to inMarket’s first-party, SDK derived location data, we’ve taken a refreshing perspective on the
purchasing behaviors of kombucha drinkers, and have also confirmed a very different consumer
profile that might surprise you.
In this inMarket inSights Report Card, we’ve ranked the top and bottom ten grocery chains based on Kombucha Drinkers visitation frequency patterns. What emerged is a clear list of winners and losers, and wild cards that would surprise astute industry analysts.
Download the latest inMarket inSights Report Card to find out the results!
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Written by Brandon Lane

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