Spring is finally here — and the thaw means more reason to leave the house and enjoy the warm weather outside. inMarket analyzed retail visitation and purchase patterns to reveal consumer behaviors from April to June.

Through the lens of our massive historical data sets, inMarket has identified the most important shopping dates based on the heaviest foot traffic in each retail category. From these insights, many brands have key opportunities to initiate conversations that engage shoppers and drive huge ROI.

Get the full results for this deep-dive report on Q2 2019 Foot Traffic — now available here.

Dads Need More Love

Sorry dads, but Mother’s Day is a bigger shopping day than Father’s Day across all categories. However, both parental holidays are among the busiest 3 shopping days for department stores and among the top 2 shopping days for big box chains during the spring.

Spring is in Full Swing

Spring means warm weather, new growth, outdoor events, concerts, and more. With the thaw in full effect, folks are finding more reasons to get outside. Weekends before or the days during large outdoor events have higher foot traffic across all categories.

Ah-CHOOse Drug Stores

Hay fever season, which typically starts at the tail end of March, was delayed until mid-April due to a colder than average winter. Drug store visitation is higher than the previous quarter — this is an excellent time for connecting with consumers via mobile about allergy-relief products as they enter drugs store chains.

Cinco de Mayo

All categories see a brief spike in foot traffic right before or on the day of Cinco de Mayo. However, convenience stores were the most popular category during this fiesta.

Memorial Day

All categories, except drug stores, saw an increase in foot traffic before Memorial Day, but a decrease during the holiday itself. This shows planning for this holiday is prevalent throughout the country, and that the weekend of the holiday is spent doing other recreational activities besides shopping.

Convenience is King in the Spring

While department stores typically see similar foot traffic as convenience stores in the winter, convenience stores outperform other categories in the spring.

How We Did It

inMarket’s first-party, SDK derived location insights platform measured foot traffic spikes and dips around key days for non-grocery retailers using 50 million Comscore-verified monthly active users.

So What? Why Should I Care?

Next to using a crystal ball, observing foot traffic patterns is one of the best predictors for seasonal trends.

Get the full results for this deep-dive report on Q2 2019 Foot Traffic — now available here.

Want more inSights reports? Sign up at go.inmarket.com/subscribe or check out inmarket.com/insights.

To learn how your brand can connect with consumers on key milestone days, contact us today.

Check out our other articles:

• Where do Vegetarian-Leaning Consumers Shop for Groceries?
• Amazon's Effect on Whole Foods Shopper Behaviors
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Grocery chains are hungry to increase shopper loyalty, as it’s a key factor in improving the health of their businesses. While a grocery chain can claim it reigns as the most popular kid on the block, inMarket’s location data with over 50 million comScore verified users prove who really has the most loyal customer base:

Our Findings

• The number of total stores doesn’t necessarily equate to an increase in shopper loyalty.
• Grocery chains in urban areas (like Los Angeles) tend to have higher loyalty than their rural competitors (like the Midwest). Geographic areas with denser populations typically attract a higher number of grocery stores clustered together. As a result, this may incentivize customers to take more frequent trips to pick up their meal essentials. On the other hand, rural areas may have fewer grocery stores available and would be a bit more of a trek for shoppers, resulting in fewer repeat trips a month.
• Customer loyalty index is a barometer that to determine the health of businesses, and helps us understand who’s thriving and who’s not.Repeat customer trends can often predict if businesses will continue to grow or slow.
• Grocery chains tend to have higher customer loyalty than their retail counterparts. Out of necessity, people typically purchase food more than retail products.

How We Did It

inMarket’s first-party, SDK derived location insights platform accurately profiled, then ranked, the top 25 grocery chains with the highest customer loyalty index using 50 million comScore-verified monthly active users.

So What? Why Should I Care?

Next to using a crystal ball, observing foot traffic trends and analyzing customer loyalty data is one of the best barometers for measuring the health of a grocery chain’s business.

Get the full results for this deep-dive report on the top 25 grocery chains with loyal customers — now available here.

Want more inSights reports? Sign up at go.inmarket.com/subscribe or check out inmarket.com/insights.

To learn how your grocery chain can increase shopper loyalty, contact us today.

Check out our other articles:

• Where do Vegetarian-Leaning Consumers Shop for Groceries?
• Amazon's Effect on Whole Foods Shopper Behaviors

The biggest grocery news of 2017 broke on June 16, 2017, when e-commerce juggernaut Amazon agreed to purchase natural-leaning grocer Whole Foods for $13.7 billion. Since taking control in late August 2017, Amazon’s impact has been felt in a variety of ways — from the addition of lockers for in-store pickup of online purchases, to the juxtaposition of Amazon’s own tech products on sale next to the milk, eggs and produce.

At inMarket, we’ve spent the past 8+ years helping brands connect with consumers inside stores like Whole Foods. To be effective in this space, you need a keen understanding of how shoppers act, evaluate and eventually make purchase decisions in the aisles — especially when change is afoot. We achieve this by pairing purchase-level data with the industry’s most accurate, first-party location targeting capabilities, in order to understand exactly how the path to purchase can be influenced.

In our latest inMarket inSights report, we’ve examined exactly what’s changed at Whole Foods since the big acquisition — from high level visitation habits, to what shoppers are actually buying. Download the report for the full analysis.

To learn more about our data, methodology or digital shopper marketing programs for CPG brands, contact us today.

The plant-based meat alternative is a growing category at grocery, with major chains like Kroger now carrying products like Beyond Meat right next to the traditional burgers and chops.

As vegetarianism becomes more common than ever before, and large grocery chains adapt to meet this need, we wondered: Which grocery stores are successfully attracting buyers of plant-based meat alternatives today?

Thanks to purchase-level data, paired with inMarket Location Data from 50 million consumers, our data scientists can paint that picture. First, we created an audience segment — “meat alternative buyers” — comprised of shoppers who have purchased leading plant-based brands like Beyond Meat, MorningStar, Quorn and Boca Burger thus far in 2018. Then, we put inMarket location data to work to understand where this segment shops for groceries, relative to the average American consumer.The result is our latest report — now available at www.inmarket.com/insights.

To learn about how you can reach audience segments like “meat alternative” buyers with branded engagements along the path to purchase, contact us today.

Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.

This week, our Late Night Dining inSights Report Card was featured on Good Morning America, as Michael Strahan and company counted down the top 5. In this report, we ranked America’s restaurant chains based on highest percentage of foot traffic visiting between 12am-4am. Watch the full segment here. 

You can download the full report over at inmarket.com/insights. To learn where your restaurant ranks on the list, contact us anytime!

Times are hard for many legacy brick-and-mortar retailers, as ecommerce and mobile-first consumer behavior have changed the rules of the game seemingly overnight.

For Toys “R” Us, a 70-year-old company, the reality has been bankruptcy leading to the closure of 182 stores to stay afloat. For Nine West, Bloomberg reports that a bankruptcy filing is in the works, as the company looks to restructure almost $1.5BN in debt.

Though they’re in very different categories, Toys “R” Us and Nine West do have one thing in common: Low customer loyalty, according to inMarket’s most recent loyalty report for non-grocery retail.

In a story with CNBC, inMarket predicted that Nine West -- which ranked last for customer loyalty -- would likely be next to shutter stores. Toys “R” Us checked in with the 3rd-lowest loyalty score on the list. Given the news this week, both retailers are case examples of the power of inMarket’s location data to predict market and retail trends.

To read the full inMarket Loyalty Report, download the full PDF at inmarket.com/insights. To learn more about inMarket’s loyalty rankings or to find out which retailers might be next, please contact us anytime.

Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”

Resolutions like this are as common as snowflakes this time of year, but do they stick and become permanent fixtures in our lives? Or do they simply melt away? We decided to review foot traffic data from inMarket’s mobile audience of over 50 million consumers (via direct SDK connections) to answer the question: Just how long do New Year’s resolutions last?

To learn more, head on over to inmarket.com/insights and download the full report.

CES has become an annual tradition to kickstart the new year with a heavy dose of high tech excitement. As leaders in the future of digital media and its impact on offline shopping, we showcased in C-Space at the Aria alongside some of the world’s top brands.

On the main show floor, inMarket CMO Cameron V. Peebles moderated a Retail Innovation Summit panel alongside top thought leaders Mike Wald (Oniracom), Brian Kavanaugh (Hershey) and Neal Shaffer (author).

For those of you who stopped by to enjoy a custom cocktail from our robotic bartender, or caught the panel to learn more about convergence at retail -- thank you!

If you missed us, or were otherwise caught up in the hustle and bustle of the show floor, you can always contact us for more info.