Brandon Lane


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How Did Burger King’s Market Test for Impossible Whoppers Perform?

May 29, 2019 / by Brandon Lane

How Did Burger King’s Market Test for Impossible Whoppers Perform?

Burger King made big headlines on April 1, 2019 when it announced it would be testing The Impossible Whopper — which features an entirely meatless patty created by plantbased food producer, Impossible Foods — in the St. Louis market. Its release wasn’t an elaborate prank by Burger King, but rather, a calculated move that followed increasing demand of consumers who want a wider variety of healthier options. Burger King is planning on expanding this menu offering nationwide by the end of the year, so we’ve analyzed visitation patterns to provide insight on how Impossible Whoppers impacted the test market, and how it may affect this fast food chain nationwide as well.
 
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360-Degree Analysis: Whole Foods, Spring 2019

May 16, 2019 / by Brandon Lane


360-Degree Analysis:
Whole Foods, Spring 2019

Since acquiring Whole Foods in August of 2017, Amazon has made substantial changes to the chain, including adding pickup and drop-off lockers to many locations and extending discounts to Amazon Prime Members. inMarket has previously released several inSights reports on their changing foot traffic patterns, however, we are now able to deliver a comprehensive, year-over-year analysis in order to see the effects that these changes have made.
 
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Report Card: Kombucha Drinkers

April 15, 2019 / by Brandon Lane

Report Card: Kombucha Drinkers

We’ve heard the stereotype for kombucha drinkers: health-conscious yogis who exclusively consume all organic produce — but this picture couldn’t be further from reality. Thanks to inMarket’s first-party, SDK derived location data, we’ve taken a refreshing perspective on the
purchasing behaviors of kombucha drinkers, and have also confirmed a very different consumer
profile that might surprise you.
 
In this inMarket inSights Report Card, we’ve ranked the top and bottom ten grocery chains based on Kombucha Drinkers visitation frequency patterns. What emerged is a clear list of winners and losers, and wild cards that would surprise astute industry analysts.
 
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Progressive Grocer Partners with inMarket to Explore Grocer Loyalty VS Shopper Dwell Time

April 10, 2019 / by Brandon Lane


Progressive Grocer Partners with inMarket to Explore Grocer Loyalty VS Shopper Dwell Time

The same industry leading 1st party location data that enables us to profile, reach and connect our 50 MM unique comScore verified US consumers with savvy brands also enables us to partner with the world's leading publications in order to shed light on current industry headlines. Recently, Progressive Grocer and inMarket teamed up to further explore Grocer Loyalty vs Shopper Dwell Time. Check out their exclusive report below:

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inMarket inSights inTheNews: Loyalty Report Winter 2019

April 2, 2019 / by Brandon Lane


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inMarket inSights Retail Loyalty Report:
Winter 2019

The same industry leading 1st party location data that enables us to profile, reach and connect our 50 MM unique comScore verified US consumers with savvy brands also enables us to partner with the world's leading publications in order to shed light on current industry headlines. Business Insider features inMarket data when covering relevant insights in the industry. See their report below:

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inMarket inSights: Amazon Goers vs No-Goers

March 4, 2019 / by Brandon Lane

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inMarket inSights Report Card:
Amazon Goers vs. No-Goers

The same industry leading 1st party location data that enables us to profile, reach and connect our 50 MM unique comScore verified US consumers with savvy brands also enables us to partner with the world's leading publications in order to shed light on current industry headlines. Business Insider features inMarket data when covering relevant insights in the industry. See their report below:

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The Top Five Beacon Campaigns of 2016

March 29, 2017 / by Brandon Lane


Proximity marketing has matured, impacting billions of dollars of offline consumer spending each year. And with mobile consumer reliance hitting all-time highs, there’s no sign of slowing down. It’s become even more critical for marketers to engage shoppers on their primary screen while they’re out shopping, or they risk missing the consumer all together.

At inMarket, we work with hundreds of brands on in-store mobile delivered via the precision of beacons and first-party location data. One of the most surprising things we hear from brands and agencies is that leveraging beacon tech doesn’t require them to drop everything and dive into some kind of crazy innovation lab. Our proximity platform is matured and deployed at scale, reaching over 100k locations and more than 50MM verified active app users each month.

With the infrastructure in place, we can supercharge a brand’s existing mobile efforts to reach audiences who are actively shopping. The most impressive and top performing mobile engagements incorporate contextual relevance and are native to the mobile experience that is occurring in-store.  


Here are five campaigns from 2016 that really stood out:

Category: CPG

Hidden Valley Greek Yogurt Dressings

Hidden Valley has been one of the most innovative and successful brands leveraging beacons since 2015. Their 2016 creative was no different, with a fantastic campaign showcasing that their product is just as innovative as their marketing strategy. The focus was on dressings made with Greek yogurt -- including Ranch, Creamy Caesar and Cucumber Dill.  

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Category: Beauty

Covergirl -- Colorlicious Collection

Makeup is one of the most competitive and cluttered brand categories, creating significant competition for audience attention inside the store. Covergirl set the standard for reaching the modern, mobile-first shopper, engaging their target audience exactly when they entered mass merch, grocery, c-stores and salons with customized creative showcasing their Colorlicious Lip Balm Collection.

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Category: Consumer Electronics

Dell XPS 12 2-in-1

Laptops have a relatively long purchase cycle, especially when compared to consumer packaged goods like salad dressing and makeup. When a consumer is ready to make that purchase decision, the electronics brand better be ready to get involved in their consideration process -- or they might have to wait another 3-5 years. Dell tapped the power of beacons and proximity to engage shoppers precisely when they entered a Microsoft store -- showcasing their unique 2-in-1 selling points and offering a link to pricing.

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Category: Toys

Sphero Star Wars B-88

Across inMarket’s six-plus years of marketing to shoppers when they enter stores, few toy campaigns have stood out as much as Sphero’s Star Wars Special Edition BB-8 App-Enabled droid with Force Band. Leveraging the hottest movie of the season, the campaign specifically targeted shoppers at Apple, Brookstone and Target stores during the holiday shopping craze.

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Category: CPG

Kozy Shack Puddings

Now here’s something sweet. Kozy Shack leveraged beacons to reach shoppers in grocery stores about a real emergency: Extreme Pudding Shortage! This campaign leveraged reverse psychology, asking shoppers to save some pudding for the next customer.

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What are you doing with beacons in 2017? Answer below in the comments.


 

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