Have millennials become the most frugal generation? The location data says yes. 

According to InMarket's new "Foot Traffic Power Rankings," millennials show a distinct preference for discount options when it comes to brick-and-mortar shopping. The rankings are based on analysis of foot traffic to physical stores, using mobile location data from January through April 2017. Rankings are determined by frequency of visits compared with the category average for each generation. 

For the general retail category, the top three brands were discount purveyors of apparel. The No. 1 brand was Ross Stores, followed by privately held Rainbow and then Burlington Stores. Bridal chain DaVinci and home-furnishing giant Ikea rounded out the list. In the grocery category, Kroger's Food4Less chain was the No. 1 retailer among millennials, attracting that demographic 48% more often than any other age group, InMarket said. Food4Less was followed by 99 Cents Only Stores, C-Town, H-E-B and Fry's, another Kroger property.

For a full look at the inMarket Foot Traffic Power Rankings -- including a detailed breakdown of Gen Z, Millennial, Gen X and Boomer shopping habits, please visit www.inmarket.com/insights. 

Location data can help us predict business trends -- and sometimes, those trends are quite surprising. This week, Bloomberg has featured inMarket location data in its story about customer loyalty at rapidly growing Shake Shack. 

"As Shake Shack Inc. expands across the U.S. from its New York home base, it’s missing a key ingredient: customer loyalty....

Though the upscale burger chain has more prestige than rivals like Subway and Chick-fil-A, its higher prices may be preventing customers from ordering as often."

You can read their full story here, or download the full  Loyalty Report for Restaurants at inmarket.com/insights.

Mobile location data tells the story of the world around us. At inMarket, we use it to power award-winning O2O ad products while analyzing business trends for brick-and-mortar businesses across many categories.

This week, we're using inMarket Location Data to rank the top and bottom Full Service Restaurants (FSRs) and Quick Service Restaurants (QSRs) for customer loyalty. It’s the second installment in our inSights program that looks at loyalty across various categories (like retail). We use repeat device visitation from over 50 million anonymous consumers to determine which businesses are performing better (or worse) than average.

In general, the higher a business ranks for customer loyalty, the more likely it is to be thriving and expanding. Contrarily, many of the businesses toward the bottom of the rankings are struggling with bankruptcy, closures and poor sales.

The full report is available at inmarket.com/insights today. Feel free to contact us with any questions.

Are you heading to the Street Fight Summit in Brooklyn this week? If so, swing by the inMarket booth and say hello. We'll be talking about how mobile location is powering best-in-class digital advertising for offline brands; and how that same data can be used to predict business and market trends.

Can't make it out to Brooklyn? Drop us a note anytime at inmaket.com/contact.

The latest inMarket inSights report on Retail Loyalty was featured by CNBC last week. Here's a quick synopsis:

Retail store closings are on track to hit a record high this year with retailers from department stores Sears, Macy's and J.C. Penney to specialty players like BeBe and Rue21 and footwear retailers Crocs and Payless shuttering locations.

It begs the question, who's next?

New data from inMarket's spring loyalty report suggest Nine West may be the next to close stores or lay off employees.

Check out the full story here. If you're interested in downloading the full Retail Loyalty report, you can get it at inMarket inSights.

Customer loyalty is vital to business health. Today, thanks to mobile location data, we can quantify customer loyalty and its impact on a business. In this report, we’re looking specifically at the retail industry, where each week it seems like there’s another round of mass store closures. But despite the “retail-pocolypse,” there are a few retailers that are expanding and thriving. What do they have in common? Loyal customers.

In our latest inSights report, we identify the top 10 and bottom 10 retailers for customer loyalty, based on inMarket location data. This first in a series of reports across brick and mortar verticals uses mobile location data from spring 2017 to identify customer loyalty at major U.S. retailers. The full report is available today at www.inmarket.com/insights. 

The findings from inMarket’s Spring 2017 data show a clear correlation between low customer loyalty and announcements of store closings, while high-loyalty retailers are actually expanding in the face of the predicted “retail apocalypse.” Thus far in 2017, five out of the top 10 retailers for customer loyalty have announced store expansions. Contrarily, eight out of the bottom 10 retailers for customer loyalty are either closing stores, laying off employees or freezing growth in 2017. 

inMarket uses machine learning in order to analyze billions of data points and paint a picture of consumer behavior’s influence on business. This retail loyalty ranking is based on inMarket location data from over 50 million anonymous consumers -- focusing specifically on repeat device visitation as an indicator of customer engagement, loyalty and retention.  

In addition to predicting market trends, inMarket uses location data to power its suite of industry-leading ad products such as its Lapsed Shopper Program -- which launched in March as an equalizer for brick and mortar retail against e-commerce. Retailers are recovering over 40% of their lapsed shoppers with the program, which capitalizes on store visit data the same way online retailers uses web visit data to retarget shoppers. 

For more information on these rankings or to find out your business's loyalty score, contact us today. 

At inMarket, we use mobile location data to predict business trends. This data also helps us understand how consumers are reacting to specific events -- for instance, the NBA Finals. 

Last night, we measured foot traffic across hundreds of bars and restaurants in Cleveland, Oakland and San Francisco as the Cleveland Cavaliers and Golden State Warriors tipped off Game 1 of the NBA Finals. Golden State may have won the first game, but the local businesses are the real winners when their respective teams make the finals. 

Here are the top bars based on foot traffic for each city during Game 1: 

For more location-based insights like these, please visit inMarket inSights or contact us today. 

 At inMarket, we pride ourselves on an entrepreneurial culture where team members strive toward their goals in a supportive, collaborative environment. Whether at our Venice Beach HQ, or our NYC and Chicago satellite offices -- we’re committed to high-energy workplaces that foster productivity and success. 

Today, we’re pleased to announce that inMarket has been recognized by Great Place to Work® Reviews as a top workplace! You can check out the full review here -- and here are a few highlights: 

1. 100% of employees are proud to say they work at inMarket
2. 100% of employees believe people care about each other at inMarket
3. 98% of employees believe they can be themselves at inMarket 

We’re always looking for talented folks to join our teams in NYC, Chicago and LA. If you think inMarket is a fit for you, please reach out to us via our Careers page.  

eMarketer -- the leader in e-business data + research -- has featured inMarket's latest inSights report on generational shopping trends. We've included an excerpt below, and encourage you to check out the full story here. 

According to InMarket's new "Foot Traffic Power Rankings," millennials show a distinct preference for discount options when it comes to brick-and-mortar shopping.

The rankings are based on analysis of foot traffic to physical stores, using mobile location data from January through April 2017. Rankings are determined by frequency of visits compared with the category average for each generation. 

For the general retail category, the top three brands were discount purveyors of apparel. The No. 1 brand was Ross Stores, followed by privately held Rainbow and then Burlington Stores. Bridal chain DaVinci and home-furnishing giant Ikea rounded out the list.

You can download the full report over at inmarket.com/insights.  

Tech.Co, a publication that celerates tech, entrepreneurism and creativity, has ranked inMarket as one of Los Angeles' "22 Startups to Watch Out For." 

According to Tech.Co, "While the Bay Area hold the title of most prolific startup ecosystem, there’s no denying that California is a veritable gold mine of entrepreneurial talent. Los Angeles, for one, is not only brimming with innovative ideas, it’s also home to a wide range of unique startups that are solving the problems of the world."

Check out the full story here.