The Best (and Worst) Days for Holiday Shopping, According to Location Data 

November 21, 2017 / by Dave Heinzinger

Looking to avoid the crowds this holiday season? December 13 appears to be your best bet, according to our new Holiday Foot Traffic Report (available at

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Business Insider had the scoop:

Black Friday crowds and the before-Christmas rush are top of mind during any mall trip in mid-December. For shoppers looking to avoid crowds, InMarket has data on the most- and least-crowded days in stores. InMarket has store traffic data from 50 million consumers from last year's holiday shopping period. For customers looking for a calm in the storm, December 13 seems to be the best day to shop in stores.

Check out the full report at inMarket inSights today.

Written by Dave Heinzinger

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