How Long Do New Year's Resolutions Last? 

January 22, 2018 / by Dave Heinzinger

Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”

Resolutions like this are as common as snowflakes this time of year, but do they stick and become permanent fixtures in our lives? Or do they simply melt away? We decided to review foot traffic data from inMarket’s mobile audience of over 50 million consumers (via direct SDK connections) to answer the question: Just how long do New Year’s resolutions last?




To learn more, head on over to and download the full report.

Written by Dave Heinzinger

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