Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.
This week, our Late Night Dining inSights Report Card was featured on Good Morning America, as Michael Strahan and company counted down the top 5. In this report, we ranked America’s restaurant chains based on highest percentage of foot traffic visiting between 12am-4am. Watch the full segment here.