How a 400-Year-Old French Mustard Brand used inMarket to Drive Sales during its U.S. Expansion

July 6, 2017 / by Dave Heinzinger

Cutting edge location strategies aren't just for techie brands. Any CPG can get in on the action thanks to inMarket's turnkey location platform and huge scale. 

Even a 400-year-old-mustard brand.


Recently, Unilever's upscale mustard brand Maille --founded in Paris in 1747-- tapped inMarket to drive product discovery and sales in U.S. markets as the brand expanded stateside. Given the upscale nature of the brand, this campaign had a critical distinction: it did not discount the product whatsoever, and relied on communicating unique selling points via mobile in-store to drive sales. Geomarketing has more:

“Through this program, we are accomplishing so much,” Elisa Galassi, Maille’s brand manager tells GeoMarketing. “We are engaging with foodies at a critical time and influencing their ultimate purchase decision. Maille becomes top of mind, and shines on the shelf. It also allows us to show our commitment to retailers by supporting their business and driving their sales. Also, from an internal perspective, it is very encouraging for our sales force to see the engagement and sales lift, beyond the classic discount way of promoting a product. It is also such an efficient way to very precisely target the markets we want to focus on to increase our brand awareness and ultimately our sales.”

To learn more about how inMarket's location-based ad products can help your brand build awareness, drive product discovery and close sales in-store, contact us today

Written by Dave Heinzinger

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