The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns—like cost savings, ROI and more. 

As a complement to this study, InMarket’s exclusive webinar showcases how InMarket LCI® helps today’s innovative brands understand how their marketing strategies impact customers’ in-store behaviors.

Topics covered:

• Increased income from return on ad spend (ROAS)
• Increased income from improved consumer loyalty
• Cost savings from media mix and channel optimization
• Improved efficiency to campaign analysis

Speakers