InMarket InSights: Whole Foods Q1 2020 Report

As stay at home orders spread across the country in late Q1 2020, essential businesses such as grocery stores were among the few businesses permitted to remain open. As a known retailer of health-oriented products, specialty food items, and organic produce, Whole Foods has continued to serve the public during the pandemic and has implemented key modifications like special shopping hours for seniors, crowd control measures including social distancing rules and reduced hours to sanitize stores in an effort keep its customers and employees safe and healthy.

In order to understand COVID-19’s impact on Whole Foods, InMarket has measured consumer foot traffic patterns both in and out of their locations. Observing these real-time movements is vital because it provides a multi-dimensional layer of visibility into Amazon’s strategies and helps predict this mega grocer’s success.