Protecting Your Marketing Investment Against Fraud
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Crumbling Cookies: The Demise of Third-Party Cookies
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Real-Time Readiness:
Apple's iOS 14 Update
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Measuring Success:
An Insiders Guide
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Sense and Respond
Marketing
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Grocer Loyalty Vs
Shopper Dwell Time
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How to Measure the Quality & Effectiveness of Location Data
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Campaign ROI at Retail: A Game Plan
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The Definitive Guide to Mobile Usage In-Store
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Understanding the Beacon Proximity Landscape
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Protecting Your Marketing
Investment Against Fraud

The digital era has unlocked dozens of different channels by which marketers can reach consumers. Unfortunately, it has also become easier for marketers to fall victim to fraud scams. For marketers, the rise of these costly scams can be worrisome given the billions of dollars are invested in advertising each year. Fortunately, a reliable solution to identifying and preventing ad fraud is a lot closer than marketers think.

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Real-Time Readiness:
Understanding the Marketing Implications
of Apple’s iOS 14 Update

In June 2020, Apple announced upcoming iOS 14 changes, effectively expanding existing user permissions that will have reverberating effects throughout the advertising and marketing ecosystem. With this set of iOS 14 updates expected to release in the coming weeks, it is critical for marketers to future proof strategies today.

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Measuring Success
the Right Attribution Platform

Attribution is more important than ever to understanding the impact of advertising efforts in driving visits and measuring ROAS (return on advertising spend). However, difficult-to-understand terminology and highly nuanced concepts around attribution and campaign measurement can make the search for the right offline attribution solution confusing at best, and financially costly at worst. Download the whitepaper to learn more!

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Sense and Respond
Marketing

The simple fact is that marketing is evolving once again. Technical advancement in real-time signal detection, data science, and machine learning, presents new opportunities to drive sales and build more valuable customer relationships. The retailers who can leverage real- time location signals, as well as the data and knowledge they have about their shoppers, will be well positioned to take advantage of the moments that matter to drive sales and customer loyalty. Download the whitepaper to learn more!

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How to Measure the Quality &
Effectiveness of Location Data

Savvy marketers understand that the modern consumer has become accustomed, and also dependant, on brands using proven digital strategies in order to communicate. It is expected and relied upon in order to win their all mighty dollar. Because of the convergence of digital and physical worlds that this represents, location is the key to authenticity, effectiveness and overall campaign ROI. This whitepaper is a guide to evaluating and maximizing this strategy.

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Campaign ROI at Retail:

A Game Plan

A shopper is a moving target, and mobile is the only medium that shares the entire journey. At inMarket, we’ve spent the past seven years created groundbreaking products that connect our partner brands with consumers at every part of the journey -- from general awareness and consideration all the way down to the in-store moment of truth. We’ve established a number of best practices along the way, and we’re excited to share those with our partners and soon-to-be partners as they consider location-based mobile solutions.

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