iOS 15 Brief
In this InMarket iOS 15 brief, we explain the ‘Focus’, ‘Notifications’, and ‘Privacy’ iOS 15 updates, and provide our point of view (POV) on the direct and indirect impacts on marketing activities. |
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Click and Collect:
In this whitepaper, we’ve outlined 7 key strategies brands for brands to achieve Click and Collect success. Optimize your Click and Collect strategy now for this holiday season and beyond. |
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Advanced Video and Connected TV (CTV)
In this InMarket whitepaper, uncover the power of Advanced Video and CTV advertising. Learn how to build your Advanced Video and CTV marketing strategy so you can reach your omnichannel customer with engaging, personalized messaging. |
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5 Key Moments to Engage Shoppers
We hate to admit it, but the summer is almost over. Before you know it, the Holiday Season will be upon us. Is your marketing strategy ready?
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The Total Economic Impact™ Report
The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns. |
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The Ultimate Attribution Provider Scorecard
Many marketers are realizing the incredible value that attribution can bring to their marketing strategies, and as a result, the market—and number of vendors—is growing rapidly. To help marketers simplify the vendor selection process, we’ve built ‘The Ultimate Attribution Vendor Scorecard’. |
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The New Marketing Reality:
Marketers, it’s time to build and strengthen your geo-contextual, real-time marketing strategies. Get started today! |
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Protecting Your Marketing
The digital era has unlocked dozens of different channels by which marketers can reach consumers. Unfortunately, it has also become easier for marketers to fall victim to fraud scams. For marketers, the rise of these costly scams can be worrisome given the billions of dollars are invested in advertising each year. Fortunately, a reliable solution to identifying and preventing ad fraud is a lot closer than marketers think. |
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Crumbling Cookies: The Demise of
The “death of the cookie” has long been rumored in the marketing industry. Third-party cookies, used by advertisers to understand users’ digital behavior across websites and devices, have already been turned off by Firefox and Safari. Google has announced that it will ban third-party cookies beginning in 2022. |
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Real-Time Readiness:
In June 2020, Apple announced upcoming iOS 14 changes, effectively expanding existing user permissions that will have reverberating effects throughout the advertising and marketing ecosystem. With this set of iOS 14 updates expected to release in the coming weeks, it is critical for marketers to future proof strategies today. |
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Measuring Success
Attribution is more important than ever to understanding the impact of advertising efforts in driving visits and measuring ROAS (return on advertising spend). However, difficult-to-understand terminology and highly nuanced concepts around attribution and campaign measurement can make the search for the right offline attribution solution confusing at best, and financially costly at worst. Download the whitepaper to learn more! |
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Sense and Respond
The simple fact is that marketing is evolving once again. Technical advancement in real-time signal detection, data science, and machine learning, presents new opportunities to drive sales and build more valuable customer relationships. The retailers who can leverage real- time location signals, as well as the data and knowledge they have about their shoppers, will be well positioned to take advantage of the moments that matter to drive sales and customer loyalty. Download the whitepaper to learn more! |
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How to Measure the Quality &
Savvy marketers understand that the modern consumer has become accustomed, and also dependant, on brands using proven digital strategies in order to communicate. It is expected and relied upon in order to win their all mighty dollar. Because of the convergence of digital and physical worlds that this represents, location is the key to authenticity, effectiveness and overall campaign ROI. This whitepaper is a guide to evaluating and maximizing this strategy. |
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Campaign ROI at Retail: A Game Plan
A shopper is a moving target, and mobile is the only medium that shares the entire journey. At inMarket, we’ve spent the past seven years created groundbreaking products that connect our partner brands with consumers at every part of the journey -- from general awareness and consideration all the way down to the in-store moment of truth. We’ve established a number of best practices along the way, and we’re excited to share those with our partners and soon-to-be partners as they consider location-based mobile solutions. |
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