inMarket’s real-time location data from over 50 million comScore verified direct SDK integrated users has expanded beyond physical retailers, and now can measure location loyalty in dreams. Marketers can now seamlessly sync with Apple Airpods to observe popular areas of visitation within dreams, and predict where consumers are likely to go while awake. Electrical waves are bounced between each worn Airpod at a particular frequency during the REM cycle, and aggregate the areas of the brain where neural impulses fire -- these unique firing patterns correlate with locations in dreams and reveal the places a person visits during deep sleep.

In this Report Card, we’ve ranked the dream and nightmare locations people visit while asleep during January 1 to March 30, 2019. inMarket observed visitation patterns within REM cycles to identify which places people visited as predictors of where they go while awake!