Marketers know all too well how critical it is to have accurate and actionable data in order to measure campaign effectiveness across the three core areas of business growth: acquiring new customers, retaining existing customers, and increasing customer lifetime value. Unfortunately, a big challenge to measuring campaign effectiveness is that while many marketers have data on digital engagement, offline consumer activity is elusive. 

Enter location data: Location data provides visibility into the impact your media, regardless of channel, has at driving real world consumer action. 

The InMarket Measurement Playbook offers insight into how marketers can leverage offline attribution based on accurate and precise location data to enhance digital KPIs and better understand campaign effectiveness.