While many organizations strive to innovate, they play it safe, risk little, and deliver average results. With real-time signal detection, data science, and machine learning, retailers can engage consumers at crucial decision-making moments at scale, drive sales, and build customer relationships. Retailers who have the data and knowledge about their shoppers will be well-positioned to succeed.
This whitepaper equips retail marketers with:
Background and facts around the new marketing reality and the importance of leveraging real-time signals to better “sense and respond” to consumer needs in the moments that matter.
How to create powerful, real-time moments and customer experiences that differentiate your brand in the offline world.
Opportunities and “use cases” for creating great moments in the physical world so your customers stay longer, spend more and come back more often.