Q4 2020 Foot Traffic Report
How COVID-19 Impacted In-Store Visits Across Retail Categories During the Holiday Shopping Season
Many retailers were unsure of the impact COVID-19 would have on in-store shopping during the busiest time of the year—the holidays. As many retailers started their seasonal sales earlier, InMarket analyzed physical movements in real time during Q4 2020 to understand how the pandemic affected shopper behaviors in the real world.
InMarket's Q4 2020 Foot Traffic Report covers:
Impactful shopping dates by category including Discount Stores, Big Box Stores, Convenience Stores, Department Stores, and Drug Stores.
Changes in peaks and valleys in consumer visit cycles as a result of COVID-19.
These notable InSights highlight real-time changes in behavior, and allow brands to better support consumer demand and engage shoppers during the moments that matter—while they are in the purchase process.
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