Like spring itself, Q2 is full of celebrations and new beginnings. Easter, Mother’s Day, Memorial Day and Father’s Day — along with graduations, the start of grilling season and allergy season causing shoppers to get back out there and start spending. The key for brands, of course, is to understand exactly how these events impact store traffic, and how they can capitalize in reaching shoppers at the perfect moments in their cycles.
In our Q2 Retail Foot Traffic Report, we’ve identified the most important shopping dates based on foot traffic in each category, and we're outlining how brands can capitalize.
