While Whole Foods, backed by Ecommerce heavyweight Amazon, is popular for its specialty food items, health-oriented products, Amazon Lockers, and Prime membership benefits, it was not exempt from the COVID-19 pandemic. Despite its well-developed omnichannel strategies and its ability to remain open throughout the pandemic, Whole Foods has experienced a deep decline in visits year over year.

 

In this InMarket InSights Report Card, we’ve examined how shoppers behaved at Whole Foods locations from 4/1/2020-6/3/2020. The analysis includes visitation habits, visit frequency, and dwell time inside the store and throughout their path to purchase.