During COVID-19, while essential businesses have remained open and seem to have retained shoppers, non-essential businesses including restaurants, gyms, retailers, and more are in various stages of operation. During these unusual times, observed changes in real-time foot traffic—including where consumers are going—are helpful in allowing brands to better understand how consumer behavior is changing over time, and allows them to adapt quickly to optimize the ROI from campaign initiatives.

 

In this Q2 2020 report, we’ve mapped fluctuations during key events and have identified the most impactful shopping dates based on the heaviest foot traffic in each retail category. These insights allow brands to better support consumer demand and initiate conversations that engage shoppers during the moments that matter—while they are in the purchase process.

 

Download the report below!