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title: InMarket InSights - Q1 2021 Whole Foods Market 360 Analysis
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Q1 2021: Whole Foods Market   
360° Analysis

*Year-over-year analysis of visitation to the Amazon-owned grocer*

 

According to InMarket data, foot traffic to Whole Foods Market declined in Q1 2021, continuing the year-over-year trend of decreased visitation for the Amazon-owned grocer. Despite weak in-store performance (Amazon’s physical store sales declined by [16%](https://www.cnbc.com/2021/04/29/amazon-amzn-earnings-q1-2021.html) in Q1) [in May](https://www.grocerydive.com/news/whole-foods-to-open-43-stores-with-11-in-california/600570/?%3A+2021-05-21+Grocery+Dive+%5Bissue%3A34400%5D=) Whole Foods Market announced a corporate restructuring and the planned opening of 43 additional Whole Foods Market locations across the country, signaling a renewed confidence in the future success of the brand.

In this InMarket **Q1 Whole Foods Market 360° Analysis**, you’ll find: 

- An analysis of overall consumer visitation habits at Whole Foods Markets locations Q1 2021 vs. Q1 2020 
- The change in frequency, micro visits and dwell time at Whole Foods Q1 2021 vs. Q4 2020 

As Amazon expands their investment into grocery, marketers can glean insights from this data to better understand changing consumer behaviors and drive optimized strategies.

 

Find these insights and more in the report!

![](https://go.inmarket.com/hs-fs/hubfs/inSights%20Assets/Whole%20Foods%20Q1%202021%20Cover%20Photo_shadowed.png?width=1347&name=Whole%20Foods%20Q1%202021%20Cover%20Photo_shadowed.png)

 

 

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