During a time when COVID-19 has undoubtedly impacted the lives of both consumers and businesses in the US, observing real-time foot traffic trends is vital: it enables a better understanding of how consumer behavior is changing, which allows brands to adapt quickly so they can maximize ROAS.

InMarket leveraged first-party location data collected from 50MM+ monthly active smartphone users to map fluctuations during key events. We identified shopping dates and shifting consumer visitation patterns for retail categories most impacted by COVID-19. These insights allow brands to better support consumer demand through staffing and initiate conversations that engage shoppers during the moments that matter—while they are in the purchase process.