For brands, the first step to bridging the generational gap is to understand where each age group spends money in the real world. This report ranks businesses from various categories -- like retail, restaurants and finance -- based on their saturation with each generation, and examines major trends within each cohort.
The report includes:
- The busineses with a power ranking amoung Gen Z, Millennials, Gen X, and Baby Boomers.
- Key insights into the shopping and spending habits of each generation.
- A glimpse into which businesses have been unable to cross the gap into reaching different generations.
