Since our start more than ten years ago, InMarket’s vision has been to create a platform that sets the standard for accountable data-driven marketing. Our success over the years has been a result of your trust and support, and we cannot thank you enough. As you know, just over one year ago, we completed the acquisition of ThinkNear from Telenav (NASDAQ:TNAV). ThinkNear’s talented team and powerful solutions, including its self-service marketing platform, GeoLink, and robust data-driven audiences, including GeoType, not only enhanced our offering and delivery options, but made us a bigger, better, and stronger company as we continued on our journey towards delivering solutions that meet and exceed your needs.  

Today I am excited to share another huge leap forward in our efforts towards setting the new standard in real-time, data-driven marketing—NinthDecimal has joined the InMarket team. With this acquisition of assets from NinthDecimal, InMarket is now 200 employees strong with $100M in annual revenue. Most importantly, we are the fastest-growing company in our industry and committed to serving you from day one with the best people and most innovative solutions in the industry. As an early pioneer in the location market, NinthDecimal has set the standard in attribution and audiences, and holds more than 18 patents including the methodology around measuring visit lift of an ad exposure via its LCI (Location Conversion Index) technology. To date, more than 2,000 brands, agencies, and publishers use or have used a NinthDecimal product.  

With the addition of NinthDecimal’s solutions, InMarket will offer the ultimate platform—one that will enable marketers to build 360-degree, closed-loop omnichannel marketing programs, and track a campaign from impression-to-purchase. 

The Ultimate, Flexible and End-to-End Digital Marketing Platform
Built with a combination of trusted, market-leading complementary solutions, powered by best-in-class 1st-party, permission-based purchase, survey, and SDK location data

We will offer unrivaled access to best-of-breed audiences, real-time activation capabilities, omnichannel attribution, and an array of powerful analytics. For you and your team it also means:  

• Greater Scale, Flexibility & Channels: Expanded reach to over 100M SDK-based users, 20M CTV devices, and hundreds of millions desktop users. Our solutions will also be available as a managed service, via our GeoLink platform (SaaS) or as data as a service (DaaS), allowing you to buy what you need the way you want it.

• Enhanced Functionality & Capabilities: NinthDecimal’s robust audiences, InApp Moments,  market-leading attribution platform LCI and robust insights—including brand and media scorecards, Economic Mobility Index (EMI) and market share reports—join the InMarket offering. Together with InMarket, these solutions provide you with access to the most comprehensive data-driven platform to build, execute, and measure campaigns from impression to purchase.

• Unrivaled Transparency, Trust & Performance: We are setting a new standard in transparency, trust, and performance. Today we are the only offering from Audiences to visits for Attribution that has been certified or validated by independent third-parties, including Location Sciences (audiences) and Comscore (Moments reach and visits/data methodology and data accuracy), allowing you to buy with confidence.* In addition, our organization is focused on your success by offering market-leading results like Moments with an average CTR 6.5x higher than the industry benchmark,** purchase lift, and new innovative ways to track return on advertising spend (ROAS).

We are incredibly excited about what this means for you and the consumers you serve as we raise the bar for accountable, data-driven digital marketing and experiences. Over the days and weeks ahead, we will be sharing more specific details on the new solutions and benefits the new InMarket can offer you and your team as we enter into the critical Q4 shopping season. Once again, thank you for your business, and the faith and the trust you place in our company and team—we remain committed to exceeding your expectations. In addition, should you have any questions, please feel free to reach out to our team below.

*Audiences rated “optimal” by Location Sciences, Moments reach Comscore verified 50M, LCI Attribution Comscore validated for visit metrics accuracy and aptness 

**Google Ads Mobile Benchmark for Average CTR, 2019