Major brands know that music festivals are epicenters of youth culture, and therefore can become effective venues for initiating and growing relationships with these young consumers. With millions of dollars being spent on sponsorships each year, from industries such as automotive, finance & beverage, brands have a major opportunity to be front and center to an increasingly valuable generation.
Since these brands are competing for the attendees’ discretionary income, we’ve analyzed foot traffic during the 2017 summer season. Download the report to see which festivals are drawing the most affluent crowds, and how sponsors are matching up.
