The two-day MMA Mobile Marketing Leadership Forum is developed by marketers for marketers and explores the most critical mobile topics in-depth. It’s an event dedicated to building capabilities for brands by delivering tangible strategies that leverage mobile as imperative
to meeting marketing objectives. To do this, the MMA brings together the most knowledgable people in the mobile location industry to share their knowledge and experience with attendees. This year, inMarket's own Dave Heinzinger discussed the insights brands can gain from location data in his breakout session - From Gen Z to Boomers: Ranking Businesses by Generational Visits. Attendees learned how inMarket was able to disect shopping trends among different generations and deliver a comphresive look into the most and least popular places each generation visits. You can check out the insights in the report below!
Gen Z to Boomers: Ranking Businesses by Generational Visits
- Where do people shop most frequently by age group?
- Which businesses are over-indexing among each generation?
- Which businesses are struggling to gain traction?
Before the age of mobile, this type of analysis was impossible. But in 2017, mobile location data tells the story. Brands that act without the best intel risk wasting ad dollars on moving targets who are no longer there. Check out the “power rankings” for each generation.
