Attribution is more important than ever to understanding the impact of advertising efforts in driving visits and measuring ROAS (return on advertising spend). However, difficult-to-understand terminology and highly nuanced concepts around attribution and campaign measurement can make the search for the right offline attribution solution confusing at best, and financially costly at worst.
But fear not: our whitepaper shows you how to pick the right offline attribution solution to measure advertising efforts, and equips you with:
- An overview of leading attribution approaches and methodologies
- Critical insights and considerations when evaluating the right solution from a trusted attribution partner
- A comprehensive checklist of core features and functionality of best-in-class attribution platforms
Get to measuring (the right way) and download the whitepaper!
