--- title: "inMarket inSights: Location Accuracy White Paper" --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![header insights 3-824530-edited.jpg](https://go.inmarket.com/hs-fs/hubfs/inSights%20Header%20Images/header%20insights%203-824530-edited.jpg?width=2500&name=header%20insights%203-824530-edited.jpg "header insights 3-824530-edited.jpg") [![DownloadReportLandingPageButton.png](https://go.inmarket.com/hs-fs/hubfs/DownloadReportLandingPageButton.png?width=320&height=47&name=DownloadReportLandingPageButton.png)](https://go.inmarket.com/location-accuracy-whitepaper#anchor)    How to Measure the Quality & Effectiveness of Location Data Location, location, location. Location is by far the hottest topic in mobile marketing right now. Brands, agencies, and everyone else in the mobile advertising space wants to use location data to target their ads to the right consumer, at the right time, in the right place.  Savvy marketers understand that the these proven digital strategies are the best way to acheive the goal of reaching a consumer during the moment that matters most. This inMarket inSights whitepaper is a guide to evaluating and maximizing this strategy.    ![inMarket-Whitepaper---How-to-Measure-the-Quality-and-Effectiveness-of-Location-Data-Image.png](https://go.inmarket.com/hs-fs/hubfs/inMarket-Whitepaper---How-to-Measure-the-Quality-and-Effectiveness-of-Location-Data-Image.png?width=300&name=inMarket-Whitepaper---How-to-Measure-the-Quality-and-Effectiveness-of-Location-Data-Image.png "inMarket-Whitepaper---How-to-Measure-the-Quality-and-Effectiveness-of-Location-Data-Image.png") Download The Report Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)