Congratulations to Rachel Stephens, VP of Digital Marketing and Loyalty at Stop and Shop for winning the InMarket Lift Leader award for Omnichannel Marketing & Multi-Touch Attribution!

Rachel's use of InMarket's LCI® attribution solution helped her better understand the impact of Stop & Shop's advertising by channel and impression. These learnings helped drive visits, revenue, loyalty, and lifetime value while improving the efficiency of marketing programs. Congrats, Rachel! 

The InMarket Lift Leader Awards were created to recognize leaders who challenged the status quo and enhanced closed-loop marketing effectiveness. They helped navigate their organizations to not only survive during a time of unprecedented change, but to thrive. Winners have been selected for their innovation, adaptivity and optimization efforts across program categories in which their efforts made a measurable impact. Each Lift Leader shared their program and experiences highlighting their results driving growth using attribution and insights.

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