Always-On Attribution Eliminates Up to 94% of Media Waste 

InMarket’s LCI® (Lift Conversion Index) is the industry’s leading closed-loop attribution platform that shows today’s most innovative marketers and agencies the impact of marketing spend in driving real-world consumer visits and sales. 

In fact, a recent study by InMarket and the CMO Council, Getting Smart About Ad Waste, found that brands who leverage always-on attribution and real-time optimization can eliminate up to 94% of media waste! 

To learn how InMarket can help your brand eliminate ad waste, drive media efficiency, and maximize ROAS, contact us today!