InMarket Extends Award-Winning Sales Attribution and Measurement Solution to Consumer Packaged Goods (CPG)
InMarket has launched sales lift conversion capabilities for CPG brands within its award-winning Lift Conversion Index (LCI), a closed-loop attribution solution that connects omnichannel advertising impressions with purchases.
With LCI for CPG, advertisers can better understand and optimize the incremental impact of their media campaigns across retailers, channels and KPIs, including incremental ROAS (iROAS), incremental sales lift, projected incremental sales, and more.
