InMarket Launches Incremental Sales Lift for the Automotive Industry to Prove Advertising Effectiveness & Expands Partnership with Snapchat

InMarket launches LCI for the automotive industry (LCI for Auto), a closed-loop attribution platform that provides incremental visit and sales lift metrics. With LCI for Auto, automotive brands and dealers are empowered to measure and understand the real-world outcomes of their advertising, including incremental dealership visits, vehicle purchases, and return on ad spend (iROAS). 

After a successful auto measurement pilot program, InMarket is also proud to expand its preferred partnership with Snapchat, bringing LCI for Auto to all automotive advertisers across the platform. Combined,​​ the reach of Snapchat’s advertising platform with LCI for Auto’s always-on attribution capabilities have proven to drive remarkable results for leading auto brands.