Kozy Shack was looking for something innovative and exciting to help drive sales inside the store. So the brand teamed up with InMarket -- a tech company that specializes in digital advertising for physical world brands -- to create an amazing in-store activation that drove sales.
The campaign's core message is that Kozy Shack products are “Absurdly Delicious.” So delicious, in fact, that Kozy Shack products were selling out across the country. The brand team needed a way to deliver this message to customers who were in store, actively in “shopping mode.”
With InMarket on board, Kozy Shack had its solution: It could push message over 50 million shoppers through hundreds of the most-used shopping apps -- precisely when they entered a store.