---
title: Kozy Shack Campaign
---

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Kozy Shack was looking for something innovative and exciting to help drive sales inside the store. So the brand teamed up with InMarket -- a tech company that specializes in digital advertising for physical world brands -- to create an amazing in-store activation that drove sales.

![Screen Shot 2017-05-09 at 11.46.51 AM.png](https://go.inmarket.com/hs-fs/hubfs/Screen%20Shot%202017-05-09%20at%2011.46.51%20AM.png?width=578&name=Screen%20Shot%202017-05-09%20at%2011.46.51%20AM.png)

The campaign's core message is that Kozy Shack products are “Absurdly Delicious.” So delicious, in fact, that Kozy Shack products were selling out across the country. The brand team needed a way to deliver this message to customers who were in store, actively in “shopping mode.”

With InMarket on board, Kozy Shack had its solution: It could push message over 50 million shoppers through hundreds of the most-used shopping apps -- precisely when they entered a store.

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