UNIFIED TOOL FOR ALL USERS

Holistic Marketing Measurement & Optimization

Plan, measure, and optimize all marketing initiatives from a single user interface. Supports strategic and media mix modeling needs of the CMO down to the campaign optimization and media investments demands of digital marketers in one unified platform. 

MAKE FASTER, SMARTER DECISIONS

Predictable Accelerated Growth

AI-powered, real-time scenario planning simulates budget shifts and predicts sales impact using tools trained on actual campaign performance and causal calibrations, not just modeled assumptions.

ALL DATA & INSIGHTS IN ONE PLACE

Seamless Data Integration and Unified View

The automated integration of omni-channel campaign and sales data delivers weekly, cross-channel views and actionable insights at scale.

DRIVE INCREMENTAL PERFORMANCE AND OUTCOMES

Calibrated Models & Experimentation

Predictable ROI calculations combine incrementality results from InMarket’s award-winning LCI technology with correlative Media Mix Modeling to isolate media impact from external factors allowing users to optimize investment allocations.