How Universal Studios’ Furious 7 DVD release scored a 4.0x ROI with InMarket.
The goal of the campaign was to drive purchase intent and brick and mortar sales for the Furious 7 DVD and Blu-Ray release.
With this goal in mind, InMarket generated in-store awareness for Furious 7 DVD and Blu-Ray, engaging consumers with the brand’s customized creative via mobile at key points throughout the path of purchase. This effectively drove consumers into the aisles, to physically pick up the Furious 7 DVD and Blu-Ray.
InMarket deployed an in-store mobile program for the Furious 7 movie that centered around their DVD and Blu-Ray release. The campaign was deployed in major retail locations across the U.S.
In-Store Solution: Moments
Upon entering a store, engagements were deployed to initiate the mobile moment, native, in-app engagements designed to remind the shopper of Furious 7.
In-Store Solution: Moments InHand
InMarket also drove rewards-seeking shoppers to pick up Furious 7 off the shelf and experience the brand with their own hands.
Results
InMarket increased purchase intent by 4.8x for the brand, delivering about 46,000 in-store, point-of-sale engagements and about 30,000 brand impressions in a period of 8 days.
inMarket Case Study: Furious 7 inMarket generated in-store awareness for Furious 7 DVD and Blu-Ray, engaging consumers with the brand’s customized creative via mobile at key points throughout the path of purchase. This effectively drove consumers into the aisles, to physically pick up the Furious 7 DVD and Blu-Ray. |
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