Frisch's Big Boy Gets a Brand Lift with InMarket
“What InMarket allows me to do is not just measure the mobile display that we're running together, but it allows me to overlay measurement on top of my television buy, my radio buy, my OOH buy, so I can show what channel is really driving incremental foot traffic and results for my brand.”
- Alison O'Keefe, VP of Marketing, Frisch's Restaurants
