While Mothers Day is revered as one of the biggest spending days of the year, Fathers Day is a more modest but growing market. Spending on Fathers Day in the U.S. has grown 70% (or $6.6 billion) over the past decade, and shoppers are expected to spend a record high of $16 billion for dads nationwide. As this day for dad increasingly becomes a bigger spending holiday, inMarket’s multiple years of first-party SDK derived location data has predicted the restaurant and retail chains that will receive the biggest boosts in consumer traffic this Father's Day. What we’ve uncovered is a comprehensive list of high performers and unexpected trends.
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