--- title: Energizer Case Study --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![DSC09585.jpg](https://go.inmarket.com/hs-fs/hubfs/DSC09585.jpg?width=4240&name=DSC09585.jpg "DSC09585.jpg") # CPG Product Launch Case Study MEC Global, Energizer EcoAdvanced and InMarket: The Blueprint for a Successful Product Launch   ![en-box.png](https://go.inmarket.com/hs-fs/hubfs/en-box.png?width=431&name=en-box.png "en-box.png") # Goal Support the launch of a completely new Energizer product by driving brand awareness and purchase intent for the revolutionary Energizer EcoAdvanced, the first battery made from a percentage of recycled materials. InMarket, the world’s largest mobile consumer experience platform, partnered with MEC Global and Energizer for a groundbreaking beacon proximity program, effectively creating a blueprint for CPGs achieving product launch success with their mobile proximity efforts at scale. The campaign took place from March — August 2015.  ![Screen Shot 2017-03-30 at 12.08.50 PM-076162-edited.png](https://go.inmarket.com/hs-fs/hubfs/Screen%20Shot%202017-03-30%20at%2012.08.50%20PM-076162-edited.png?width=1002&name=Screen%20Shot%202017-03-30%20at%2012.08.50%20PM-076162-edited.png "Screen Shot 2017-03-30 at 12.08.50 PM-076162-edited.png") # Execution InMarket deployed Energizer’s creative messaging to its industry-leading beacon proximity scale (50MM monthly active app users in thousands of major retailers), engaging the audience at the precise moment they entered a store.  In-Store Solution: Moments Upon entering a store, engagements were deployed to initiate the mobile moment, native, in-app engagements designed to remind the shopper of the Energizer brand. ![ene_beacon_ListEase.jpg](https://go.inmarket.com/hs-fs/hubfs/ene_beacon_ListEase.jpg?width=555&height=410&name=ene_beacon_ListEase.jpg) ![ene_circle_product.jpg](https://go.inmarket.com/hs-fs/hubfs/ene_circle_product.jpg?width=353&name=ene_circle_product.jpg) In-Store Solution: Moments InHand InMarket also drove rewards-seeking shoppers to pick up Energizer products off the shelf and experience the brand with their own hands.     --- Results Energizer EcoAdvanced was a new product at the start of this campaign, with average pre-engagement purchase intent totalling 3.5% of the polled audience (34,000 respondents). Post-engagement purchase intent spiked 3.8x to 16.8%, showcasing that consumers were receptive to receiving Energizer’s creative while shopping in the store, and planned to buy the product. The product received over 411,000 physical, in-store engagements at the shelf, or 2,249 per day for the duration of the campaign. Download | inMarket Case Study: Energizer ![](https://go.inmarket.com/hubfs/EnergizerFormImage.png) inMarket, the world’s largest mobile consumer experience platform, partnered with MEC Global and Energizer for a groundbreaking beacon proximity program, effectively creating a blueprint for CPGs achieving product launch success with their mobile proximity efforts at scale. | Download Case Study Below! × | | --- | --- | 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out) ![](https://px.ads.linkedin.com/collect/?pid=1456156&fmt=gif)