Custom InMarket Movable Middle InSights for your brand & category!

The Movable Middle: 50% of a category’s shoppers spend just 20% with a single brand but make up 40% of the overall category spend. 

The Opportunity: Powerful insights about this moveable middle segment—where they shop, how much they’re purchasing, and what competitors they’re buying—can unlock critical insights for brands looking to capture category share, drive incremental sales, and strengthen brand loyalty. 

Download InMarket’s Movable Middle white paper to learn what factors most influence consumer loyalty and how to identify the right consumers to maximize the incremental impact of your marketing spend.

Request your custom Movable Middle InSights here!