Crumbling Cookies: The Demise of Third-Party Cookies and the Rise of Geo-Contextual, Real-Time Marketing
The “death of the cookie” has long been rumored in the marketing industry. Third-party cookies, used by advertisers to understand users’ digital behavior across websites and devices, have already been turned off by Firefox and Safari. Google has announced that it will ban third-party cookies beginning in 2022.
What will this mean for the advertising industry, and how can marketers prepare? InMarket answers these questions and more in our whitepaper, “Crumbling Cookies: The Demise of Third-Party Cookies.”
In this report, we cover: