Crumbling Cookies: The Demise of Third-Party Cookies

Crumbling Cookies: The Demise of Third-Party Cookies and the Rise of Geo-Contextual, Real-Time Marketing

The “death of the cookie” has long been rumored in the marketing industry. Third-party cookies, used by advertisers to understand users’ digital behavior across websites and devices, have already been turned off by Firefox and Safari. Google has announced that it will ban third-party cookies beginning in 2022.

What will this mean for the advertising industry, and how can marketers prepare? InMarket answers these questions and more in our whitepaper, “Crumbling Cookies: The Demise of Third-Party Cookies.”

In this report, we cover:

An explanation of what is happening with cookies. Find out what exactly is happening to third-party cookies (and first-party cookies).

How marketers can prepare for the upcoming ban. The removal of cookies doesn’t have to be painful. InMarket has the solutions to help you prepare for the future of marketing and advertising.

Marketers—it’s time to start future-proofing your strategies today. Download our report to learn how you can prepare for the loss of third-party cookies.