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Covid-19: QSR Impact Report

 

COVID-19 has impacted every aspect of daily life—the way we travel, shop, work, and most importantly, eat. As a result of nationwide stay-at-home orders, restaurants, in particular, have been forced to adjust quickly to this new reality.

 

Compounding the pressure on QSRs specifically is the strong association between sporting events and game-day traditions be it pizza or wings. In fact, Yahoo recently reported a massive chicken wing surplus due to COVID-19 and the cancellation of the NCAA tournament—one of two events, including the Superbowl, correlated with a spike in chicken wing sales. QSRs are also generally key sponsors of major league sports and often launch relevant tie-in promotions. The cancellation and/or suspension of major sporting events has increased pressure on brands to act quickly and problem-solve creatively.

 

Quick service restaurants have aggressively hit the airwaves highlighting “contactless services” and promoting drive-thru, takeout, pickup, and delivery. While all restaurant visits are down around the country, we uncovered which QSRs, in particular, are faring during these uncertain times.

 

Download the report below!

Download The Report Below!