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title: "InMarket InSights: Covid-19 QSR Impact Report"
---

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**Covid-19: QSR Impact Report  
**

 

COVID-19 has impacted every aspect of daily life—the way we travel, shop, work, and most importantly, eat. As a result of nationwide stay-at-home orders, restaurants, in particular, have been forced to adjust quickly to this new reality.

 

Compounding the pressure on QSRs specifically is the strong association between sporting events and game-day traditions be it pizza or wings. In fact, Yahoo recently reported a massive chicken wing surplus due to COVID-19 and the cancellation of the NCAA tournament—one of two events, including the Superbowl, correlated with a spike in chicken wing sales. QSRs are also generally key sponsors of major league sports and often launch relevant tie-in promotions. The cancellation and/or suspension of major sporting events has increased pressure on brands to act quickly and problem-solve creatively.

 

Quick service restaurants have aggressively hit the airwaves highlighting “contactless services” and promoting drive-thru, takeout, pickup, and delivery. While all restaurant visits are down around the country, we uncovered which QSRs, in particular, are faring during these uncertain times.

 

Download the report below!

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Download The Report Below!

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