Findings from our recent report, COVID-19: Holiday Shopping 2020, revealed an overwhelming majority of shoppers (68.10%) plan on purchasing gift cards more than any other item this holiday season—even surpassing traditionally popular gifts like clothing, electronics, and games/toys.

In our latest InMarket InSights report, Gift Cards During the Holidays 2020, we analyze the trends surrounding the increased popularity of gift cards and identify category leaders across electronics, apparel/shoes, department stores, and many others. What’s more, the report reveals several gift card spending trends including the number of unique gift card purchasers, the average spend on gift cards, and the average number of gift card transactions per device.

Put these insights into action to make smarter marketing decisions, better engage consumers during the Moments that matter most and drive success this holiday season and beyond!

Download the report below!