Recently declared a pandemic, COVID-19 (commonly known as the Coronavirus) has become a worldwide health crisis which has impacted and disrupted daily life. In efforts to contain and ultimately curb the potential impact, the CDC has encouraged a set of recommendations for “social distancing” including recommendations to avoid large gatherings. As a result, many businesses have begun to implement work from home policies and consumers are preparing for the coming weeks by stocking up on supplies.

 

As the leader in 360^o intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis. 

 

Download the report below!